"Zync aims to provide the latest technology at a pocket-friendly price"

Ashish Garg
Director Zync Global Private Limited

According to ABI Research, the Indian tablet market is estimated to grow with a CAGR of 71% and shipments are expected to grow to 9.66 million units in 2017. Frost & Sullivan expects the Indian tablet market to go up to 23.38 million units by 2017, with sales doubling every year starting 2011. 

The bigger players like Apple, HTC, Nokia, Samsung, etc have captured a major part of this burgeoning market, offering costlier models. 

Zync, a company which offers affordable tablets, deliberates and puts in a lot of thought into every product to provide an efficient product at lower price points. At present, Zync has superior tablets like the Z-999 plus with 3G calling and Wi-Fi, and Z-930 with a capacitive touch to compete with the likes of Aakash. 

Cementing Footprints

With the growing popularity of tablets, a lot of opportunities have opened up for the players in the industry. Many have forayed into the budget tablet segment and many companies aim to compete with the established biggies. “At Zync, we aim to provide the latest technology at a pocket-friendly price. Zync has been established to focus on the larger part of the market in India, which does not fall into the niche clientele of Apple and Samsung,” says Ashish Garg, Director, Zync Global Private Limited.

Zync does compete with many organizations, but its focus is to make its users satisfied with their Zync experience. “It has brought the most varied range of products than any other brand, right from bringing India’s lowest-priced tablet, to launching the country’s first ICS tablet. Our endeavour has been to provide the best at a price which one feels comfortable with. Presently, Zync offers tablets in every price bracket and every size like 5 inch, 7 inch, 10 inch, 3G, 2G,” adds Ashish Garg.

Target by the end of CY 2013

The aim of Zync is to provide quality products and solutions at an affordable price. “A high-end product need not bleed the pockets. We are dedicated to providing high-end technology at the most affordable cost to the consumer. A majority part of India is still price sensitive and holds a lot of potential. Our products like Z 1000 (9.7’ HD tablet with Bluetooth) and Cloud Z 5 (phablet with GPS and dual SIM) have specifications and features that match the top-line tablet of the big players, yet they are affordable,” asserts Ashish.

Zync is looking at continuing the same trend with better and advanced products at low-price points. The company is looking at hybrid models which catch the fancy of the youth. The Zync team is working on delivering dual-core and quad-core-based tablets in 2013. 

Channel and Retail strategies

For Zync, the dealer networks are an important part of its operations. It has a strong dealer network in 22 cities. Zync’s strategies are region-specific and it has a strong liaison with its retail partners to understand the needs and requirements of a region to boost sales and customer satisfaction. It is also planning on increasing its reach to 28 states with its distribution network. The company has marketing tie-ups with retail brands like Promart to sell its products. It is also in the process of opening its retail channels to cater to the audience directly to the end- customers. 

Service Network 

“Ours is an online and an offline service model. We aim to reach the remotest corners of India. Online medium helps us reach places where our dealers cannot reach and vice versa. We have a strong network of dealers in places, who are dedicated to strengthen our network across the country. The offline sales still make up for a major chunk of 75–80 per cent of the net sales, whereas online sales constitute 25% of the net sales. We have a dedicated team of super distributors, distributors and dealers who help us reach our customers directly,” says Ashish.

Road Ahead

The tablet players have only occupied 20 per cent of the Indian tablet market. Among them, the big players capture most of the market share leaving a huge potential for smaller players to tap. “Zync sold 100,000 tablets last fiscal. This fiscal end, we are likely to touch a target of close-to 3,00,000 tablets. The market has grown by leaps and bounds and we have now targeted to sell 50,000 tabs every month,” points out Ashish.

India is a price-sensitive country, and Zync is determined to address the same. Our aim is to provide enhanced technology without any regional barrier. Its offerings are for anyone who wants a value-for-money product at an affordable price.

Zync has been constantly marketing various products under the banner of Zync Global Private Limited. Its marketing policy covers three areas majorly - Web, Offline and TV. Online shopping has grown in a big way and acts as a major source of sales point. 

moumita@varindia.com