Distributors and VADs in India

As the India IT industry gradually transformed with its counterpart- the IT distribution has also become matured and organized over a period of time from being largely disorganized and immature in the past. The distributors and value added distributors (VADs) play a critical part in the overall growth strategy of every OEM. As they are the extended family of the OEMs, and part of the eco-system of every corporate’s go-to-market strategy for delivering an excellent customer experience.

Distributors and VADs represent the OEMs to the end-users or customers. These days both distributors and VADs add value to their offerings to maintain the top line, since the box pushing time has gone and we are into the era of smart distribution. The channel growth is shifting from transactional to contractual and contactless business. They are highly instrumental in highlighting and educating the customers about the latest products. While the division of VADs adds fuel in the competitive IT market by adding value to the products and services, distributors bring technology solutions to the market and in the process create a true value proposition for its partners.

Armed with the best-of-breed technology solutions, Distributors and VADs are transforming their style of functioning like suggesting customers on how disruptive technologies could enhance their customers top and bottom line at the same time.

VADs are providing an enhanced and superior level of services to the partners and customers, so that they can select the best combination of software, hardware and services to meet the desired objectives. Partners will be able to better advise their customers on the solutions that are necessary to accelerate their digital transformation and thrive in an increasingly volatile, uncertain and complex business environment. In this scenario the role of distributors and VADs are becoming very important as part of the overall growth strategy of every corporate.

1.    INGRAM MICRO INDIA 
2.    REDINGTON (INDIA)
3.    SAVEX TECHNOLOGIES
4.    TECH DATA, INDiA – A TD SYNNEX COMPANY
5.    COMPUAGE INFOCOM
6.    RP TECH INDIA
7.    SUPERTRON   ELECTRONICS
8.    INFLOW TECHNOLOGIES  
9.    BEETEL TELETECH  
10.    IVALUE INFOSOLUTIONS

INGRAM MICRO INDIA 

Head of the Organization :    NAVNEET SINGH BINDRA
Designation :    Vice President & Chief Country Executive
Website :    www.imonline.co.in  
Company’s Turnover (2020-21): $3.5 Bn + 
    (2019-20): $3.5 Bn
    (2018-19): $3.5 Bn

Company Profile : Ingram Micro helps businesses Realize the Promise of Technology. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead. 

REDINGTON (INDIA)  

Head of the Organization :    RAMESH NATARAJAN
Designation :    CEO   
Website :    https://redingtongroup.com/india/ 
Company’s Turnover (2020-21):    Rs 22,720 Cr. 
    (2019-20):    Rs 18,632.57 Cr.
    (2018-19):    Rs 16,851.21 Cr  
  
Company Profile : Founded in the year 1993, Redington has evolved its journey from one brand, one product category, and one market into a US $7.7 billion distribution and supply chain solutions provider to over 245+ international brands in IT and Mobility spaces, serving 37 emerging markets.Today, new-age technologies like Artificial Intelligence (AI), Robotics, Big Data and Analytics, Internet of Things (IoT), and 5G communications are opening new possibilities and new opportunities for tomorrow.

SAVEX TECHNOLOGIES 
Head of the Organization :    ANIL JAGASIA
Designation :    Managing Director
Website :    www.savex.in
Company’s Turnover (2020-21):    Rs 20,125 Cr 
                                    (2019-20):     Rs 15,000 Cr
    (2018-19):     Rs 13,500 Cr

Company Profile : Headquartered in Mumbai, Savex with 35 years of experience is a well-known name in the Indian IT distribution landscape. The core strength of the company lies in selection of best breed of products and solutions, seasoned team with knowledge and expertise along with cutting edge technology and rigorous process control.Savex focuses on solution selling and security services with strong Logistics and ability to deliver in 700 cities in India and globally over 200 countries in local currency. Saves has a deep expertise and knowledge in cutting edge technology and rigorous process control, as well as a strong MSP partner network. The company also holds a professional service arm, Uniserved, which acts as an aggregator to deliver tech services.

Tech Data, India – A TD Synnex Company 
Head of the Organization :    Sundaresan K 
Designation :    Country General Manager 
Website :    https://in.techdata.com  
Company’s Turnover (2020-21):    $ 60 Bn  
    (2019-20):    $ 37.2 Bn (Global Turnover)
    (2018-19):    $ 36.8 Bn

Company Profile : Tech Data, a TD SYNNEX company, is a global distributor and solutions aggregator for the IT ecosystem. It is an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’ 22,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 1,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities. 

COMPUAGE INFOCOM 
Head of the Organization :    ATUL H MEHTA
Designation :    Managing Director and CEO  
Website :    www.compuageindia.com 
Company’s Turnover (2020-21):    Rs 3,729 Cr
                                    ((2019-20):    Rs 4,232 Cr
    (2018-19):    Rs 4,514 Cr

Company Profile : Compuage Infocom is a distributor of technology products, solutions and services. The company acts as a vital link between brands and the channel partners, equipping them for unprecedented growth and success.  It reaches out across India, with focus on untapped geographies.
Compuage has 28 global brands under its umbrella, 46 sales offices, 69 service centres, 12,000 strong online and offline partners, resellers and system integrators. The company is focussed on IT consumer, enterprise solutions, cloud computing, and hardware services.

RP TECH INDIA
Head of the Organization :    SURESH PANSARI
Designation :    Director
Website :    www.rptechindia.com
Company’s Turnover (2020-21): 30% growth
    (2019-20): Rs 4,000 Cr.
                                    (2018-19): Rs 4,700 Cr.

Company Profile: RP tech India is one of the fastest growing technology solution provider in the country. It is growing at a consistent 25% CAGR for the last 20 years. The Company offers products and solutions from 30+ brands to 9000+ B2B customers in 750+ towns/cities through its robust network of 50 branches and 50 service centers spread across India. With its fundamentally strong and robust business model and 360-degree marketing approach, RP tech India is poised to become a ‘One Stop Shop’ for all technology needs of Indian consumers.

SUPERTRON ELECTRONICS 
Head of the Organization :    V K BHANDARI
Designation :    CEO & Director
Website :    www.supertronindia.com
Company’s Turnover (2020-21):    Rs 4,620 Cr.
                                  (2019-20):    Rs3,715 Cr.
    (2018-19):    Rs3,500 Cr.

Company Profile :  Supertron Electronics founded by V. K. Bhandari is a distribution house of Information Technology Hardware product and Value Added Distribution company in India which has graduated from regional to national level within short span of time with the turnover of around Rs.3800 Cr. during FY 2019-20.

The company has a pan India presence with 34 branch offices and warehouses and 17 satellite offices across 29 states and UTs with 750 plus employees and a strong network of 27 service locations. Supertron caters to over 11,000 channel partners spread across the country. The success of its strategic tie ups with more than 27 MNC players has bolstered the growth of Supertron and helped the company to strengthen its position among the leading distribution houses in India.
Recently Supertron venture into Value Added Distribution vertical with a prime focus for Unified Communication, AVS (Audio, Video and Surveillance) and DCS (Data Centre and Storage) domain.

INFLOW TECHNOLOGIES  
Head of the Organization :    BYJU PILLAI 
Designation :    President & CEO 
Website :    www.inflowtechnologies.com
Company’s Turnover (2020-21):    Rs 2,425 Cr.
                                  (2019-20):    Rs 2,215 Cr 
    (2018-19):    RS 1,920 Cr 

Company Profile : Inflow Technologies is a player in the niche segment like IT Infrastructure Distribution and Services market in India/South Asia.As an enabler of technology,Inflow Technologies is an extension of the technology vendor (OEM) and act as their link to a System Integrator/Reseller and the End-Customer and are engaged in enabling our partners to deliver new technologies to their customers & enable end customers to adopt new technologies. It enables its partners with Trainings, Pre-sales Technical Support, Commercial Support & Professional Services.
As part of Customer Enablement activities, we work closely with technology vendors & partners to conduct various marketing activities, road shows, events and seminars to educate customers on new technologies and encourage them to adopt the same.

Beetel Teletech  

Head of the Organization :    SANJEEV CHHABRA 
Designation :    Managing Director & CEO  
Website :    www.brightstarcorp.in  
Company’s Turnover (2020-21):    Rs 800 Cr. 
    (2019-20):    Rs 1,400.40 Cr 
    (2018-19):    Rs 1,949.6 Cr     
  
Company Profile : Established in the year 1985, Beetel is known in the industry for landline phones. Besides a focus towards manufacturing, Beetel is also into distributing a huge range of products ranging from mobile accessories, IT peripherals, Network& enterprise solutions to fixed landlines. Beetel distributes a host of iconic brands including Avaya, Polycom, Samsung, Panasonic, Huawei, QSC, RADWIN, Ruckus, RAD and Actelis. In India, Beetel is spread via 10,000 retailers, 500 distributors as well as 7 warehouses.

iValue Infosolutions 
Head of the Organization :    SUNIL PILLAI
Designation :    Managing Director 
Website :    www.ivalue.co.in 
Company’s Turnover (2020-21):    Rs1,000 Cr  
                                    (2019-20):     Rs 850 Cr 
    (2018-19):     Rs 700 Cr 

Company Profile : iValue  Infosolutions is a technology enabler and a key player in the Digital Asset Protection and Data, Network & Application management space. Incorporated in the year 2008, it is recognized as India’s fastest growing Value Added Distributor. It helps companies manage and protect their digital assets. Its solutions and services help customers not only ride the digital transformation wave but also accelerate business operations. iValue offerings are aligned, customized and optimized for businesses, across all vertical & sizes, through its OEM, consultant and channel partnerships. The unique proposition of its go-to-market aligns market development activities are in line with product life cycle evolution, thus creating a scalable and sustainable business.