ZTE celebrates 30 Years in India with new CEO

ZTE Corporation has appointed its new CEO, Liu Peng, alongside its completion of successful 30 years in the telecommunications industry.

As a Ph.D. in engineering, Liu carries rich experience in marketing, sales and business development. Liu joined ZTE as a sales director post which he was elevated to the role of managing director – sales, and spearheading assignments in countries like Bangladesh, Sri Lanka, Africa, and India. Liu, with his credentials, is now serving as the newly-appointed CEO in the burgeoning Indian telecom market.

“After 30 years in the market, ZTE has honed a forward-thinking strategy for the next 30 years: M-ICT that seeks to move away from pure technological products towards the idea of satisfying consumers’ needs through technology. We have a renewed focus on ‘user needs' thinking instead of ‘internet thinking’. The ‘M-ICT era’ is the era of a mobile Internet of Things: it has developed from a keen understanding of the special features of ZTE outlined above as well as users' requirements,” said Liu Peng.

ZTE’s key partners and well-wishers congratulated the newly-appointed CEO and on being in the industry for thirty years.

India is ZTE’s third-biggest smartphone market after the United States and China. And to further bolster its positioning in the Indian market, ZTE aims at clocking sales of 1 million smartphones in India by the end of December 2015.