Ziox Mobiles announces Rs. 300-crore investment plan for FY17-18

In a recent announcement, Ziox Mobiles has announced Rs.300-crore investment for FY 2017-18 along with another announcement of Sushant Singh Rajput as its new Brand endorser.

According to the company, the Brand aims to establish a stronger foothold in the Indian market, with the total investment of over Rs.200 crore which shall span for a year. The Brand has announced its plan to set up two new manufacturing units (in Sikkim and Noida) and R&D facilities, apart from the existing New Delhi unit, with a holding capacity of around 1 million units per month. With the induction of Sushant Singh Rajput as its brand endorser along with the total investment of Rs.100 crore this FY 2017-2018, Ziox aims to achieve an estimated revenue of Rs.1,000 crore and a sale of 10 million product units.

The Brand has also announced the launch of its new smartphone Series “Duopix”, Phone Series with Dual Cameras. Duopix runs on Android 7.0 and comes equipped with wide angle Dual front camera (8.0MP + 2.0) front +8.0MP Rear. With 5-inch HD IPS Display along with 2GB RAM + 16GB ROM all packed in 2,500mAh battery. The smartphone also comes equipped with various other features like 21-language support with multilingual phonebook, MP3 player, FM Radio, Bluetooth connectivity. The phone will be available across all retail stores in few weeks’ time.

Speaking at the event, Deepak Kabu, CEO Ziox Mobiles, said, “The future looks bright,.Ziox Mobiles has a range of phones in the pipeline with exciting new launches. We are enthralled to present Sushant Singh Rajput as the new face of Ziox Mobiles. With Sushant Singh Rajput on board, it will help augment sales and further its reach in the market. The partnership with him is timed with Ziox Mobiles’ next phase of expansion on a pan-India level.”

Kabu further adds, “Sushant embodies talent, youthfulness and style. More importantly, he blends well with the core values of hard work, reliability, and is the epitome of our brand philosophy. Today our target audience is the young, driven, forward-moving generations, who have ever changing needs. Sushant understands the pulse of this audience well and has a great rapport with them. That is why, with immense preparation, he goes on to entertain his fans with one performance after another just as Ziox Mobiles constantly strives to understand the changing needs of its customers.”

Speaking on his association with the brand, Sushant Singh Rajput said, "I have always known Ziox Mobiles to be an inspirational brand in terms of their persuasion to become India’s biggest mobile brand. I am happy to be associated with the brand which is very young, and has a journey that is very similar to mine. I love how this brand designs its products to suit every need of its customers and are constantly innovating themselves as I see myself doing that while working on a role. I look forward to being part of the Ziox Mobiles family and to contribute to its fascinating growth journey in India."

Along with the smartphones, the brand has also announced its foray into LED TVS and consumer durables category.

Tags: Ziox Mobiles, Sushant Singh Rajput brand ambassador ziox mobiles, Sushant Singh Rajput brand endorser ziox mobiles, Deepak Kabu CEO Ziox Mobiles