Ziox focusses on delivering consumer-centric products

In a chat with VARINDIA, Chiranjib Sarkar, National Sales Head, Ziox Mobiles, discusses positioning of the company, its products, channels, service support and targets of the company

Ziox as a handset maker has always been known for its innovation and latest products at a pocket-friendly price. The quality of the products has always been an important factor for the company. Ziox also concentrates on their R&D so that it can offer innovative technology to its customers.   

“India along with being a vast market for technology brands is also a very dynamic and evolving. It is essential to establish the stronger communication foothold with your audience. For Ziox Mobiles, we are known in the market for our innovative and latest technology products at the best budgeted prices. Ziox phones bring unparalleled quality, with dedicated efforts on R&D. Each product goes through rigorous quality checks before they hit the market shelves which assure maximum reliability to the consumers against the market flooded with devices which are neither quality assured nor easy to use,” assures Chiranjib Sarkar, National Sales Head, Ziox Mobiles. 

Consumer centric products
As Ziox targets the mass population, the company concentrates on delivering consumer-centric products which will provide a good user experience. The company offers feature-rich handsets based on the needs of the audience.

“Ziox is known in the market for both the segments – feature phones and smartphones. We have been targeting mass population and our phones have been tailor-made as per the growing needs of the audience. Ziox has established the unique position to deliver comprehensive, end-to-end solutions to customers, over and above traditional services, bringing the balanced consumer mobility ecosystem. The emphasis is on to deliver the most consumer-centric products enriching the user experience,” explains Chiranjib.   

Further elaborating, he says, “Our products are designed with key value propositions each being unique to itself, focussing on key aspects. We are constantly upgrading/innovating our models to appeal to the wider audience.”

Channels 
Ziox believes in creating the best products and providing a high level of service which will, in turn, paves the way to success. Implementing this strategy in sales, the major chunk of the business comes from the traditional distribution network and also the company is looking forward to e-commerce distribution.     
“Our strategy is simple. We believe that if you create the best products and create a high level of service, it’s hard not to be successful in the long run. In sync with the same thought, in terms of sales, 95% of our sales comes from our well-established distribution network, 5% is limited to e-commerce. We are not present in organized retail at the moment. However, our business model shall now see the right mix of both Online and Offline channels. We will increase the percentage of e-commerce in the coming months rapidly,” says Chiranjib.  

The handset company to mark a presence in the online market has partnered with few e-commerce companies.
“Undoubtedly, India is a very big market and e-commerce is bigger in India. With 30% of smartphones being sold online, we too have entered into strategic partnerships with leading e-commerce partners, namely Flipkart, Snapdeal, Amazon, Homeshop 18, Shopclues and others,” he adds. 

Service Support
Ziox is well known for its after-sales service and the company has a unique replacement policy that enhances the relation with its consumers.   

“Ziox is popularly known among its TG for the after-sales service. Very recently, we have introduced a 111 Days Replacement Policy for our feature phones. This policy is applicable from the day of activation or purchase (whichever one is first). This unique policy allows us to build stronger connect with our customers and will assure them that we stand for best quality products and service in the cluttered mobile market. Started in selective cities, we plan on extending it to a pan-India level. In addition to this, we have an Assured 10 Day Service policy, wherein we will close on any hardware issue faced by our consumers at a maximum of 10 working days. If in case we are unable to address the issue at hand, we will replace the device with a similar condition device on the eleventh day of complaint login. Servicing the growing customer needs, we have over 700 service centres across India with the clear approach – Quality that speaks!” says Chiranjib.  

Looking forward…
The company is witnessing a steady growth in the Indian market and is aiming to reach 10 million handsets in the current fiscal. To achieve the target, Ziox is planning to increase production capacity by adding two new manufacturing units.   

“Ziox is steadily expanding and growing. We aim to become a brand to be reckoned with by hitting 10 million handsets in the fiscal year 2017-18. To achieve the same, we will be coming up with more technologically advanced phones. Also, we will be increasing our production capacity by adding two more manufacturing units. Distribution channel will be strengthening further along with after-sales service,” reveals Chiranjib. 

While talking about market share, Chiranjib shares, “Ziox has attained a significant market share, on the back of an aggressive retail and go-to-market strategy. The brand has made rapid inroads into the smallest of neighbourhood stores, not only increasing the dealer count but also establishing the stronger network. Currently, with the key focus on Tier-II and Tier-III cities, Ziox has acquired an aggressive market share and intends to occupy 3–4% by FY 17-18.” 

Aparna Mullick
aparna@varindia.com