Zicom - Security 360 Degrees

Anand Swaminathan,
Director of Product and Solution,
Zicom Group

Having its presence in the security scenario since 1996, Zicom has cemented its footprints in the industry. Surveillance business constitutes a multitude of products and services, and estimating a market share would lack exactitude. However, this home-grown security brand is one of the biggest and the largest in the country.

At a pure play hardware level, the noticeable difference between cameras in the market would be the cosmetics of the camera. But the comparison ends here. While Zicom is miles ahead in the special algorithms, it has customized for different site conditions - for example, extreme bright conditions like a jewellery store or very low light conditions like a warehouse. A regular camera cannot be used in both these conditions. In addition to such algorithms, Zicom is known for exemplary service levels, functionality, monitoring services and nationwide presence.

“Zicom is, by far, the most diverse Electronic Security company in India. Other than our 24x7 Zicom Control Centre, we offer a wide range of product categories - right from Intrusion Detection Systems, Video Door Phones, Multi-Apartment Video Door Phones, Finger Print Locks, Cameras and DVRs, Fire Alarm Systems and Access Control Systems. In each of these product categories and industry verticals, we have different competitors. So, it is difficult to point out any one competitor,” asserts Anand Swaminathan, Director of Product and Solution, Zicom Group.

Real estate has been a major vertical for Zicom and has already an exclusive nationwide sales team focussing on this segment. “It is a very promising segment, but the key challenge in this segment is delayed projects and extended credits periods,” adds Swaminathan.

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How many models do you have in this category?

We have more than 10 models of cameras and 10-15 types of DVRs. 

What are the opportunities for the channel?

Zicom is the preferred brand amongst many end-user segments - be it SMBs, corporates or homes, making it easy for our partners to position Zicom. The margin level on Zicom products is better.

Who are your customers, as of now? 

Our customers range from homes, small business, medium business, large corporates, retail chain of stores, educational institutions, BFSI, etc.

For more contact:
Moumita Deb Choudhury
moumita@varindia.com