Zendesk launches open CRM Platform – Zendesk Sunshine on AWS platform

Zendesk has announced that Amazon Web Services (AWS) powers the infrastructure behind its new CRM platform, Zendesk Sunshine. Built on AWS, Sunshine allows businesses to connect and understand all their customer data, wherever it lives, and gives their developers the ability to build and deploy customer apps and services faster.

By building on AWS, the security, scalability, and reliability of AWS is built into the core of Sunshine, making the CRM platform more modern, flexible, and open than traditional platforms. Businesses can now gain the benefits of the cloud for quickly and easily moving data between Sunshine and their systems and applications.

By leveraging AWS, Sunshine gives businesses the tools to bring all of their customer data to where they build and run both their digital products and internal services – in the cloud.

“Most of our customers are already running their businesses on, or considering a move to, AWS,” said Adrian McDermott, President of Products, Zendesk. “By working with AWS, Zendesk can give companies the ability to integrate and connect data from various sources to understand their customers better and personalize their journey. At the same time, with AWS powering the Sunshine CRM platform, developers have the freedom and control to build modern applications using the tools they already know and trust.”

"Zendesk’s growing relationship with AWS is fueled by a shared commitment to improve the customer experience,” said Mike Clayville, Vice-President, Worldwide Sales and Business Development, Amazon Web Services, Inc. “We are happy to support Zendesk as they help businesses leverage the flexibility, agility, and scalability of AWS, making it easy for customers to build application services with their CRM, combine their Zendesk data, and bring machine intelligence to the contact center.”

As part of this relationship, Zendesk plans to release a number of solutions and connectors to AWS to help developers and IT professionals access their data simply and easily. In addition to a Zendesk Marketplace solution with Amazon Connect, Sunshine will connect with various AWS services, such as Amazon Kinesis, Amazon Simple Storage Service (Amazon S3), Amazon Redshift, Amazon SageMaker, and Amazon Virtual Private Cloud (Amazon VCP) AWS PrivateLink.

Zendesk also announced an enhanced go-to-market offering with Amazon Connect, AWS’s cloud-based contact center service. A readily integrated solution using Amazon Connect and Zendesk is now available on both the Zendesk Marketplace and the AWS Solution Space. The Zendesk collaboration with Amazon Connect provides direct access to the Amazon Connect platform inside a Zendesk Support account.