Zendesk brings Sales Force Automation Tool Zendesk Sell

Zendesk, Inc. has launched Zendesk Sell, a sales force automation (SFA) tool to enhance productivity, processes, and pipeline visibility for sales teams. Sell stems from Zendesk’s acquisition of FutureSimple Inc., the company behind Base, in September 2018 and marks the first step in integrating the sales force automation software into the Zendesk family of products.

In addition to a new name and logo, Sell is launching with new core SFA capabilities added since the acquisition, including simplified collaboration via at-mentions, and customizable performance dashboards.

Sell is also launching with a new integration for Zendesk Support, giving support agents more context from the sales process and allowing them to notify sales of opportunities surfaced during a support conversation. Sell now offers the deepest SFA integration on the Zendesk marketplace.

“Delivering a great customer experience is a team effort, requiring integrated tools,” said Matt Price, Senior Vice-President and General Manager for Zendesk Sell. “But salespeople won’t use tools they hate. Zendesk Sell is a tool that salespeople love to use, which means better data and better decisions so the whole team hits their targets. And with the new integration with Support, every conversation with a customer is visible across the organization.”

Sell launched alongside Sunshine, Zendesk’s new CRM platform that enables businesses to connect and understand all their customer data, wherever it lives. Sell will be the first SFA to integrate with Sunshine, publishing key events from the sales timeline into Sunshine’s customer interaction history. With Sunshine, Sell gives businesses the benefit of information that flows seamlessly between support, sales, and other functions, resulting in a single conversation with customers and better alignment between teams.

Sell is available in a new set of simplified pricing packages, now starting at $19 per user per month.