Zen Mobile partners with Reverie Language Technologies

Zen Mobile, pioneers in bringing the affordable mobile handsets to Indians equipped with the advanced technology, has partnered with Reverie Language Technologies for “language localization” solutions. 20+ Zen smartphones, including its recently launched Admire Dragon and Cinemax Click smartphones will now come pre-installed with Reverie’s Indic Phonebook, Indic Keyboard Swalekh Flip and its Language Lockscreen, while 40+ feature phones models will contain Reverie’s proprietary fonts and keyboard solutions.  Zen has now become the first company in India to comply with the BIS mandate that asks all phones to provide display support in 22 Indian languages, apart from the ability to type in English, Hindi and the specific regional language of each state by July 2017.

30,000 Admire Dragon smartphones are available with Reverie’s local language solutions

10,000 Cinemax Click smartphones are available with Reverie’s local language solutions

Reverie’s Indic Keyboard Swalekh Flip on Zen Handsets is an intuitive keypad which enables a user to type in their language of choice. It supports all 22 official Indian languages – Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Odia, Punjabi, Assamese, Nepali, Bodo, Dogri, Konkani, Maithili, Manipuri, Sanskrit, Kashmiri, Sindhi, Santhali, Urdu and English.

Today, the contacts on a phone are saved by default in English but this changes with Reverie’s Indic Phonebook on the Zen Mobile smartphones which supports 11 Indian languages – Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, Odia, Punjabi, Assamese and English, allowing the end- consumer to SAVE, SEARCH & READ the phone contacts in their language of choice and makes it India’s only true language-agnostic phonebook.

The Language Lockscreen on Zen Handsets replaces the pattern-based locking-unlocking or number (PIN) unlock generally seen on handsets and puts the power of choosing to unlock the phone in the language of choice squarely in the hands of the consumer. Depending on the language the user chooses to unlock, the handset enables the phone settings and display icons to be viewed in their language of choice.

Sanjay Kalirona, CEO, Zen Mobile, said, “Zen Mobile is excited about providing innovative features for common Indians in local Languages allowing existing and first-time smartphone and feature phone owners to make their communication meaningful by doing so in their language of choice. What really differentiates Reverie from others is that their solutions work very well for a low-end feature phone as well as for a smartphone as they have a low- memory requirement.”

Arvind Pani, CEO& Founder Reverie Language Technologies, said, “English as a language is linear, Indian languages are highly complex. Reverie’s mobility solutions have been built with extensive R&D to make it intuitive and easy to use for end-users. We are glad Zen recognizes our capability to propel a localized and digitally connected populace.”