Yuho Mobiles envisions to be in the 'Top 5' in India by next FY

Capt. Chanpreet Singh, Country CEO & Managing Director, Yuho Mobiles

Yuho Mobiles aspires to be in the top in the Indian mobile industry by having a good understanding of cortex, technology and market strategy. With already a factory in Gurgaon, Yuho is planning to build another one in the next financial year. The company has developed 450 service centers all over the country, targeting tier-2 & 3 business. 

In a chat with VARINDIA, Capt. Chanpreet Singh, Country CEO & Managing Director, Yuho Mobiles, discusses about the Indian market, new products, channel strategy, R&D etc. - 

Chinese mobile phone companies have taken over the Indian market shares, which in past years used to be occupied by Indian mobile phone brands. Brands like Micromax, Lava, Karbonn used to enjoy a good market share, but eventually they had to shade it off to give way for Chinese brands to fill in. The Chinese companies have developed latest technologies and are able to deliver better products, and hence consumers and channels have come to accept the Chinese mobile phone brands.

According to Capt. Chanpreet Singh, “The Indian market is still empty and our vision is to be in the top five position in India; after Oppo, Vivo we will be the next participant in the industry. Right now we are going to bring good smart phone experience to the consumers and good working experience to the channel. In terms of technology, our technology partner is very well versed with the making of the mobile phone. This is a unique combination of good technology and market expertise.”

In the surging competition of the Indian mobile market, where every day new brands are pouring in, Yuho takes it as a common problem.  In last two years many brands have entered the India mobile market space but have also left.

Singh says,”Competition is a very common problem which everyone has to face. The other important thing is that goods have to reach the market place. You will have to make sure that the goods reach where we want them to reach. It requires certain amount of expertise in the skill set of the people who are handling this market so that the goods reach the required people and they will make an effort to sell them.” 

Strategy
 

Yuho Mobiles has come up with a direct strategy connecting distributors and retailers. In this context Singh claims, “Right now we have a few distributors. Around 250  distributors and 10,000 retailers are working with us right now. The strategy we are following while we are a consumer centric brand is that we want to be friendly with the channel partners. Our products and policies are focused towards the consumers. As an entity we don’t believe in having many layers. We have warehouses in almost every state and from there we deliver goods to the distributor and then to the retailer."

Singh further adds, “We have started promoting our products from the beginning of December of 2018. The idea behind it is to attract as many consumers and channel partners to come into our fold. Our entire strategy is around our products. The value will be decided by our other flagship product that we are launching in April.”

Service and support

Yuho believes that without service and support no brand can survive. 

Talking about it Singh adds, “It is a very important part of our strategy. For this reason we have a rich combination of third party and our own service centers.  The production points or level one & two service points are handled by a third party vendor with whom we work very closely. On the other hand, the technology is handled by the brand itself.  The L4 and L3 centers in the districts are taken care of by Yuho whereas the L1 and L2 centers are taken care by the third party service providers. In this way we have 450 service centers all over the country.”

R&D 

Yuho thinks R&D is an integral part of the technology business and it is done by the design team in China.

“Right now we are trying to do assembling; the factory we have in India is able to assemble our products. By the next financial year we are trying to move the motherboard assembling to India. The R&D required for this kind of thing is already been done by our principal vendors in China. A large scale of our profit goes into R&D,” concludes Singh.