In order to improve ad interactivity, tech giant Google's YouTube recently introduced customised QR codes during its 2024 Brandcast event. Video advertising is accompanied by these codes, which display the logos of the advertisers and allow viewers to obtain further information about the product or service. Notably, companies may now take advantage of profitable advertisement possibilities on popular creators' channels due to the expansion of the YouTube Select Creator Takeovers programme.
YouTube Select Creator Takeovers program allows brands to collaborate with top creators on YouTube, providing them promotional opportunities on the creators' channels. Initially launched as a pilot at the end of 2023, Creator Takeovers are now being rolled out more extensively, offering brands a unique advertising solution by capturing the full attention of creators' audiences.
In addition, YouTube TV will broadcast Women's National Basketball Association (WNBA) Friday night games in partnership with Google and Scripps Sports. This service will be available to subscribers with the base plan starting May 31. The inclusion of WNBA coverage on YouTube TV represents a meaningful enhancement for sports enthusiasts, offering increased access to live sports and diversifying the range of content accessible on the platform.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
