YourNest leads Pre-Series A investment in VTION

VTION Digital Analytics, a leading Consumer Behaviour Intelligence Platform, today announced a Pre-Series A fund raise of $1.3 million led by YourNest Venture Capital and two other key investors. VTION provides Android smartphone based real time behavioural data from a representative panel of consumers, made available through real time dashboards, through a SaaS model. VTION will utilise the funding to accelerate its India growth by scaling up its advertising activation strategy, panel enhancement and targeting specific sector specific growth initiatives while driving global market expansion.

Founded in 2018, VTION Digital Analytics helps organizations in analyzing and deriving inferences of consumer behaviour and trend data. The company provides data intelligence in a way that not only protects consumer privacy but also rewards the consumers for contributing their data. With more than 100,000 downloads of their app from the Google Play Store so far, VTION has grown to become an intelligent MarTech company in today’s cookie-less world. VTION’s app measures an individual’s behaviour and media consumption on all digital platforms on the Android eco-system.

Manoj Dawane, Founder and CEO of VTION, said, “Our data-driven culture, strong technology leadership and scalable architecture has made us a strong player within the fast-growing SaaS based digital analytics/digital advertising sector. With a 40,000+ strong consumer panel, statistically representing over 195 million Android smartphone users, VTION platform generates more than 20 million unique events every day and is used by marquee brands in India for sharper segmentation and efficient message delivery. With such growth spurt, VTION is on a strong path to establish itself as the market leader in the consumer behaviour intelligence & programmatic activation space”

Girish Shivani, Executive Director and Fund Manager, YourNest Venture Capital said, “The dynamics around digital advertising/ analytics have witnessed huge disruptions over last few years. We find tremendous potential in VTION, with its privacy first and strong patent protected technology stack, especially in the cookie-less world, and firmly believe that the platform will be able to corner a disproportionate share of the digital advertising activation market within the next five years.”

VTION has raised about $2 million so far. Prior to the current raise, VTION had raised $750,000 in two seed rounds which included $500,000 from leading angel investors in India anchored by Angel List and investors from Sweden, US and Dubai apart from raising $250,000 from Core 91 VC.