Xerox changing workstyle in a new way

Xerox is helping organizations work in an effective way and enabling its employees to be more productive though its offerings. It is encouraging organizations to stay relevant in terms of technology and revolutionizing the workplace ecosystem. In a chat with VARINDIA, Ritesh Gandotra, Director, GDO Sales, Xerox India, explains the transition in the workplace ecosystem, security concerns and how Xerox is empowering organizations to navigate from physical to digital world.
  

How do see the workplace ecosystem transitioning in India? What kind of future of workplace you are looking up to?
In order to be relevant and true to your employees and customers in today’s day and age, digital strategy is the key to an organization’s success. Internally, from a productivity and employee well-being perspective, and externally, from a customer-engagement point of view, the transformation is shepherded by adoption of technologies like Cloud, Mobility, Analytics and Collaboration tools -- to stay relevant. Research by a renowned global analyst firm to understand CIO’s top priorities highlighted that adoption of digital technologies, security and mobility invariably made it to the top ten priorities. 

Over the course of time, Indian organizations have evolved from siloed workforce to a globally connected workforce. Today, people want to work and contribute as part of the growing mobile workforce. In the coming years, workplaces will evolve with greater magnitude and more technologically driven. With the help of digital workplaces, an organization will be able to utilize new tools that help deliver goals by implementing a stronger sense of culture and community.

Our goal is to make sure we provide technology – both hardware and software – and the way they both can work together to enable employees to work from anywhere, anytime. 

What are the challenges that the organizations face while transitioning? How Xerox is enabling the modern workplace?
In 2017, many businesses shifted their focus to adopting new digital technologies to not only to serve customers better but also to streamline internal processes. While most businesses recognize the need, few know how and what is required to get the initiative started and made it a reality. If a business wants to stay relevant and grow, it is no longer enough to just deliver great products. People are looking for experiences from their personal lives to cross over in the workplace.  

For this reason, organizations must move beyond the digital transformation buzzword and explore “transformational experiences”, reimagining how companies and people connect and work.

We see our customers navigating the intersection of physical and digital worlds, and they are looking to us for solutions that are simple, secure and mobile. We responded with our industry- leading and innovative Managed Document Services (MDS) and ConnectKey technology. Our solutions help customers save money, automate steps, boost productivity, and improve document security and environmental sustainability.

Given the recent cyber-attacks, how secure are these modern Automation WorkFlows? How far Xerox's offerings are secured in this regard?
At Xerox, product security issues are front and centre. As a leader in the development of digital technology, Xerox has demonstrated a commitment to keeping digital information safe and secure by identifying potential vulnerabilities and proactively addressing them to limit risk. Customers have responded by looking to Xerox as a trusted provider of secure printing solutions with many standard and optional product security features.

Xerox Security Partnerships:

•    Xerox and McAfee teamed up to design a security system to help companies protect against threats to this confidential data.
•    Cisco TrustSec integration provides comprehensive visibility of all ConnectKey-enabled multifunction printers' endpoints to enforce IT-centric security policies and compliance.
•    Xerox ConnectKey MFPs are protected with an innovative whitelisting defence against viruses. ePolicy Orchestrator is integrated for an enterprise wide security point of view. 
•    Xerox system software is Digitally Signed – Any attempts to install infected, non-signed versions result in the file being automatically rejected. Print files also get deleted if any part is not recognized as legitimate.
•    Xerox document security solutions such as Xerox Glossmark, Check 21-, MicroText, Correlation, Fluorescent and Infrared are built to meet the document security needs of any business easily and simply

What are the areas Xerox is considering to strengthen next-generation services?
Xerox is currently investing in new business solutions and applications that help improve productivity and simplify the work process for a number of sectors, focussing mainly on the banking, health, hospitality, telecommunications, and government sectors. Managed Document Services (MDS) continues to be one of our main offerings. With the help of next-generation services, we aim to increase maximum effectiveness, security and mobility as well as achieve overall cost reduction.  

What are Xerox's future plans and focus in this segment?       
Xerox is helping change the way the world works. By applying its expertise in imaging, business process, analytics, automation and user-centric insights, we are the leaders in engineering the flow of work to provide greater productivity, efficiency and personalization. Moreover, we create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for our clientele in 180 countries. 

In the coming year, Xerox will:

•    Accelerate and scale MPS revenue from the SMB segment by strengthening our MPS Solutions portfolio to support expansion of our channels network
•    Recruit channel partners by touting the broadest portfolio and most robust tools in the industry
•    Expand our share of managing non-Xerox (NX) devices and increasing Same Account Revenue Growth in Enterprise accounts
•    We also see a further shift from traditional to digital, with our investments also moving to the latter due to an effective and selective targeting and measurement system. 
•    We also aim to drive our customers into the modern business landscape through innovations in workflow automation that brings value to multiple areas of their business