X faces 30% drop in downloads since its rebranding

X formerly Twitter has witnessed a significant drop in download numbers under Elon Musk's ownership. This decline in app downloads has been attributed to Musk's decision to rebrand Twitter as X. Even Twitter's rebranding to X triggered scam warnings on the Microsoft Edge browser last month. A report by Apptopia claims the microblogging website's downloads dropped almost 30 per cent within two months of the rebranding.

Unsurprisingly, this was the lowest point in over a decade. The web version of X, which you can still access via twitter.com, saw a decrease in traffic as well. Reportedly, global visits declined by 10 per cent in August compared to the previous year.

Analyst Eric Seufert shared a screenshot of graphs that highlight the drop in downloads Twitter faced after changing its name and logo. The graph showcases the daily download count for leading social media apps to check X's performance against similar apps. Recently surfaced data implies the social media platform managed to secure just 10 million users between August and September this year.

In addition to that, X has suffered in terms of user retention. The daily active users in July were 253 million, but it decreased to just 249 million in September. Similarly, the monthly active users saw a decline from 398 million to 393 million within the same time frame.