Wynk Music Unveils Wynk Rewind 2023, Celebrating the Best of Indian Music

Wynk Music, India's leading music streaming app, has launched Wynk Rewind 2023, presenting a comprehensive overview of the year's top artists, albums, songs, and playlists that dominated the Indian music scene. This annual feature, powered by an Artificial Intelligence (AI) algorithm, meticulously analyzes user music consumption patterns to offer a personalized experience on the app.

Wynk Rewind 2023 includes special features like the musical zodiac, providing fans with an activity badge based on their consumption patterns, allowing them to discover their superfans. Users will receive a special playlist featuring their top songs, accompanied by a personalized message video from their favorite artist.

Abhishek Biswal, Head of Digital Products & Services at Airtel, said, "Wynk Rewind is an incredible initiative that offers deep customer insights into music preferences and consumption trends, enhancing the overall experience on our platform. We are committed to providing the most personalized music experience to our customers."

Wynk Studio, India's largest music distribution ecosystem for independent artists, boasts over 1300 artists, with 55% hailing from non-metro cities, showcasing the platform's role as a creative outlet for artists across the country. Leading indie artists include Aditya Rikhari in Hindi, Mali in English, Harsha Prawin in Telugu, AR Anandh in Tamil, Dheemusix in Kannada, and Raj Burman in Bengali.

In 2023, Wynk Music supported the distribution of independent singles such as "Love Token" by Manj Music and Anusha Dandekar, "Billo" by Vishal Dadlani, and Nikhita Gandhi's "Pyaar mein Pagal." The platform also aided independent producers like LGF Studios in promoting their movie "Love All," starring Kay Kay Menon and Swastika Mukherjee.

Accessible across various platforms, including Android Drive Mode, Android Auto, SIRI, Apple Car Play, Google Nest, Apple Watch, and Google Assistant, Wynk Music continues to enrich the music experience for users across the country.