World Backup Day 2022: 31st March 2022

Every year World Backup Day 2022 is celebrated on 31 March. This is a yearly reminder for us to backup our files safely to avoid any data loss. However, with the evolving ways of ransomware attacks, a simple data backup plan is not sufficient. Organizations need to look at more than just backup and take a modern approach: Data Resiliency.

Mr. W. Curtis Preston, Chief Technical Evangelist, Druva says,

“From smartphones, autonomous vehicles and streaming services, to even the local Mom and Pop shop down the road, the connectivity powered by digital transformation is driving an explosion of data. This exponential growth presents a vast opportunity for businesses to turn data into knowledge and insights that can ultimately shape products, services, and our lives. Yet the complexity and criticality of our information is immense. And protecting it has never been more challenging than the present day as cyber attacks, fueled by the current geopolitical landscape, continue to surge.

As governments around the world urge companies to raise their defenses, there is no better time than on World Backup Day to pose the question: is backup enough?

Is identifying data loss after an attack the best approach? Or should systems actively identify, alert, and respond to potential threats before they arise? Manually shifting through dozens of backups for untampered files is no longer a sufficient approach to restore data. With the pace of business and increasing lack of specialization, we need systems which actively recommend the best restore options to minimize data loss without business disruption.

As organizations seek to move their business forward and safeguard critical data against today’s threats, solely relying on backup is no longer a sufficient strategy. Businesses must adopt a modern approach to data resiliency - one that is grounded in the cloud, positions teams to recover data rather than just trying to make a backup, stops ransomware attacks before they spread, and protects data and applications against emerging threats. This World Backup Day, instead of solemnly swearing to just back up your most important data - reevaluate your protection strategies and take the pledge of resiliency.”