"With Dell's Project APEX, SMEs can make the most of their investment"

Anil Sethi 
Vice President & General Manager, Channels – India, Dell Technologies 

 “Channel partners are integral to Dell Technologies’ overall success to deliver excellent customer experiences. We are committed to strengthen this ecosystem, with renewed focus and ample growth opportunities. We continue to listen to thousands of our customers globally and have introduced Powerstore focus, an extension to 20% front-end margin for Powerscale solutions including Isilon. To support our partners and customers with best-in-class infrastructure, we have launched 15+ models under PowerEdge and trained our channel partners to enable these solutions. In the recent Dell Technologies World, we also introduced Project APEX which is launched in select geographies and has attracted deep interest from our channel partners as they continue to see the success and the advantages of adopting this “as-a-service” model, in other regions.

India is currently in a hyper-transformation mode, becoming the tech-garage for the world. India’s SME sector has effectively tapped into these demands of the industry and are constantly evolving to meet the requirements and grow while doing so. With the introduction of Dell’s Project APEX, the SMEs can make the most of their investment and grow their businesses per the demand. At Dell, we are proud to be at the forefront of this transformation, working with almost all the leading organizations and enabling them with the right infrastructure for the future.”