With App ban, India may soon be seen on the digital map

Raghu Raaj Shekhar, Founder and CEO of Monkhub Innovations

“This is a great opportunity for the Indian IT eco system to prove its dominance in the app segment. Initially driven by public sentiment, there has been a demand to use apps Made in India now. Beginning from “Remove China App”, which was later banned by Google, users are tending more towards Indian apps. With this, there is an instant to the developer ecosystem which was earlier lacking the motivation.

With that energy and support from the Indian government, I believe we are in the right track of putting ourselves in the digital map! A cyclical process has begun now. Apps like Mitron have received funding at a very early stage which gives them the ideal chance to develop a Tik Tok type app at a large scale. Looking at the long run, with such support from the user base and the government, I am sure in the coming days, we are going to be a force to reckon with.

In the end, everything boils down to the product. We need to achieve the ideal product market fit. There should be sufficient user engagement to have that. With the app bans, and high emotional sentiment, the developer community has reached a stage where they can compete against organisations with deep pockets. That being said, the users are also giving chances to apps rectify the mistakes and come up with a fantastic end product. Indian start ups who have achieved success have mostly digitised operations of activities which was earlier done physically. But, at this moment utilising this opportunity we can right now build digital products such as Facebook, Instagram which can change the dynamics of the ecosystem altogether”.