With an increment in digital spending from 2% to 30%, 3C IT Solutions improving its digital experience

Headquartered in Pune, 3C IT Solutions focuses to become the most competitive and leading system integrator by making every interaction delightfully unique through creative, advanced, and cost-effective technology solutions. The three ‘C’s in 3CIT represent the three values of customer focus, competency and care. 3CIT Solutions is the accelerator that can take any company to the next level of growth. The company strives to ensure that it is the stepping stone between its clients and their business goals. With highly competent and dedicated individuals in the team, the company has diverse skills and deep knowledge of their domains. In order to deliver the highest quality of service, it ensures that every component of the team including individuals, software, hardware and space, are one step ahead of the industry at any given point of time. Motivated, dedicated, and diverse in skill set and in-depth knowledge of the company’s domain are ensured with top notch competency of the team. The company also deeply cares for the satisfaction, happiness and fulfillment of customers, employees, and the society.

Believing that the success of clients reflects their own success, 3C IT Solutions creates the most hassle-free experience for every client with a highly detailed, yet simple working methodology. In a chat with VARINDIA, Ranjit Mayengbam, CEO, 3C IT Solutions speaks about the company profile, challenges faced, business model and channel strategy etc.

Brief about the company.
3C IT Solutions is an integrated solutions provider for IT systems. We are headquartered in Pune and have branch offices in Mumbai, Noida, Bangalore, and Manipur. With the help of next generation hardware and software technology, we work closely with our customers towards achieving their goals. As mentioned in our tagline  we like to keep IT simple by creating the most hassle-free experience for every client with a highly detailed, yet simple working methodology.

The relationship with our customers is built in three stages it begins with us understanding the existing working mechanisms of their organization. We then move on to exploring their needs at every level. Finally, we present them with solutions that will help them improve their processes and operations for maximum productivity and consequently profit.

Our team consists of highly competent and dedicated individuals with diverse skills and deep knowledge of their domains. We believe that the success of our client reflects our own success and strive to ensure that 3C IT Solutions is the steppingstone between them and their business goals. The driving factor behind everything that we do is a deep sense of responsibility and care that we feel towards the satisfaction, success, and happiness of all the people associated with us - right from our clients to our employees, families, and the overall society we contribute to..

What was business experience before and during COVID? What challenges are faced and how to address them?
Before the start of the pandemic, as a startup, we were on track with our business plans and were delivering on our growth parameters. We had a steady month on month sales growth and were in the process of expanding our business. However, with the lockdown, we faced various challenges and had to change the complete approach of our sales outreach. Our sales took a major hit, as we were unable to directly reach our customers. It took us some time to address these challenges, but we have now adapted to new digitized selling techniques.

What are the growth opportunities seen in the SMB sector?
3C IT Solutions is an IT systems integration company that operates on a B2B module. We work with 5 large distributors, 109 OEM’s. We definitely see huge potential in the SMB sector. Lenovo’s ThinkPad E14, ThinkBook Series & on the higher price range ThinkPad X1 Carbon and ThinkPad X1 Yoga are the best seller products for us. With an increased number of startups and SMBs receiving funding recently, we see an opportunity for us to help them manage their infrastructure with a vast Lenovo Product Portfolio.

How is the digital transformation journey and how has it aided employees & customers?
Our digital transformation journey is focused on change that is being driven by our customers. Today, customers expect relevant content in relation to what they’re doing anytime and anywhere on the device of their choice. Hence, to keep up with the new “always-connected” customer, our business has embraced new technology to deliver an unmatched experience to them. Putting the customer first has always been the center of our organization's strategy dictated by their journey. Adapting to the modern digitized model has helped us tremendously with improving the overall customer experience. Our digital spending has increased from 2% pre covid to 30% during covid. However, we have successfully reached a good number of clients in a limited time frame, due to digital transformation.

What digitization challenges have been faced and discussed about long-term channel strategy?
Few of the challenges that we have faced have been around - content creation, budgets, choosing the right social media platforms and staying updated on current technology. In the current scenario, our long-term channel strategy is to have a digital presence across all platforms. With regards to our long-term channel strategy, we plan to focus more on social media marketing, virtual demos & meetings, as well as email marketing techniques. In the next 12 months we are looking to have a twofold sales turnover.