With 50% staff working from home, WFH all set to become a new norm

Jitesh Chauhan, Director, Rubik Infotech

Growth of IT services amid Covid-19:-

Covid-19 made the CIOs understand the need to Cloud Technology for their Organisation. Earlier the CIOs feared about Data Security on Cloud, but the new norms of 24x7 availability have changed the thought of Cloud. With Customers looking at the Cloud Options, the Cloud and the services market are definitely growing. Security again attached to the Cloud is growing. We see that the Cloud, Security and Services would be growing this year. Services in the Field of Cloud Migration, SAAS and other Services would definitely increase.

Preparedness adopted:-

This pandemic has given us some time to rethink about our strategy of doing business. We have to have a different Go to Market Approach as now we would not be sitting across the table of Customer for discussion and at the same time he has to be informed on the Solution. We have started investing heavily on Digital marketing and pushing our customer to have face to face meeting on Microsoft the team meeting appointment.

We have also started having Web Session for our customer on technologies and solutions and have seen some positive responses from them. This has in fact helped us in addressing more customers for the same solution at one go.

Biggest shifts:-

The biggest shifts that have happened since COVID-19 is Availability and WFH, believes Jitesh. According to him, Customer has started talking about Availability. “Earlier we all had the mindset that we can’t work from home, today we see our 50% of staff are working from home comfortably. This is the same for the entire sector”.