Windows Phone is 2nd largest smartphone platform in India, says IDC

As per a recent update , the IDC Asia Pacific Mobile Phone Tracker (April – June, 2013) report has revealed that for the third consecutive quarter, Windows Phone is the second most widely used smartphone platform in India. With a market share of 5.4%, Windows Phone has maintained its lead over competing platforms  namely, Apple iOS and Blackberry.

Windows Phone powered Nokia Lumia devices have achieved a striking growth in their volumes within a very short time since their launch in India. With new Windows Phone devices getting launched at short intervals, we expect them to continue on this growth trajectory,” said Manasi Yadav, Senior Market Analyst, Client Devices, IDC India.

Vineet Durani, Director  Windows Phone Business Group, Microsoft Corporation India said, Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly. Together with the inherent strengths of the Windows Phone platform, the overall end-consumer experience is unique and immersive, which is driving this amazing uptake and will help us scale further.

Another finding from the report reveals that in India, there are over seven Windows Phone devices available across a broad price spectrum.