Will AI Replace Digital Marketers?

With chatbots and self-serving kiosks popping up all over the place, employees in certain sectors are already beginning to wonder whether this increasing onslaught of Artificial Intelligence will eat up their jobs. With digital devices and platforms becoming an increasingly common part of everyday life, businesses and brands have started to leverage digital technologies on the internet for their marketing efforts. Intelligent machines are also developing rapidly, and their increasing sophistication at predicting customer behavior is set to pose a challenge for traditional marketers. If you are a digital marketer, it is natural for you to wonder as to how automation is going to affect the future of your career. It is an undeniable fact that Artificial Intelligence is taking over almost every facet of the digital experience and it will continue to bring about significant differences in the way services are delivered.

Automated services for outreach are becoming more common by the day with AI-based intelligent assistants like Siri that rely entirely on voice recognition. A central part of the debate remains as to whether computers really stole jobs or just changed their nature, allowing employees to shift to more engaging endeavors, leaving the monotonous work to the machines. For marketers too, there have been a number of shifts towards partial automation. However, these shifts haven’t caused extensive job losses in their wake.

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