Whose analysis is correct: Google/Alexa/Microsoft/Comscore

Digital marketing is very much complicated than ever. One develops and other is ready to disrupt the technology and at the same time hackers are gear to take up data to post in the darkweb, to earn to expand their networks.

There are third party audience measuring companies are geared to help you better understand performance within this complexity, there are organisations are geared to measure and gives you an array of options to expand your measurement capabilities.

It is next to impossible to understand on the mechanism of scoring done by various OEMs into audience measuring companies including Google, Alexa, Comscore and Microsoft they have set the barometer on the website ranking. There is no thumb role to it.

Today, it is next to impossible to measure the accuracy. Since , there are various algorithms and API are available that are bringing challenges, it is difficult to bring accuracy for measuring audiences in an increasingly cross-platform world.

An expert says, in the digital world, everyone claims to be the trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership.

All these third party source for reliable measurement of cross-platform audiences. However, there is no test and measuring methodologies developed to re-evaluate the rankings. Whereas, every company has there certified partners, there role is to expand the reach to get business.

Another expert says, unless you invest and follow the best practices of each OEMs,your rank won’t come upto the mark and these OEMs are working strongly with the agencies and corpoates at the global level to follow the companies ranking. It is just like chicken and egg story.

Sources said, all the third party companies have developed different tools for the branding and publicity. Everyone’s Go-to-market( GTM) strategy is different from others. Hence, every corporates has to spare some amount for the branding with all these third party companies to get good ratings, which is not possible, because it costs much.

Secondly, as your business grows and establishes a stronger online presence .The metrics spoke about your site’s performance relative to other sites. The higher your Rank, the more authoritative your site is (it has high traffic, a lot of pageviews, good impression share metrics, etc.). Conversely, the lower the Rank, the less influential your site is. By paying and following the right key words or buying expensive key words, the rank can go- up ,which will help indicate that your business is growing authority online.