WhatsApp appoints Verloop.io to Drive Conversational Commerce

Verloop.io has announced its association with WhatsApp as the platform’s business solution provider (BSP). As a BSP, Verloop.io will enable businesses to effectively tap all new touch points of a buyer's purchase journey, remove any friction and ensure better lead conversation and customer satisfaction.

Consumers are increasingly looking at on-the-go and on-demand convenience. Most of these conversations are now driven by technology. With the help of conversational commerce, an increasing number of companies are harnessing the power of social interaction to market products to their target audience. A recent report predicts that the social commerce industry will grow multifold and will reach $1.2 trillion by 2025.

Verloop.io strives to connect businesses with millions of customers through WhatsApp chatbots on WhatsApp Business accounts. With Verloop.io now as a Business Solution Provider, businesses can leverage WhatsApp as a platform to scale their support automation with their customers securely. WhatsApp is aligned with people's texting habits and is known for the convenience it offers. WhatsApp has an active monthly user base of over 2 billion users that are spread across 180 countries. As per the data by Verloop.io, almost over 65% of consumers believe WhatsApp to be the easiest way to connect with a brand and resolve queries.

Gaurav Singh, Founder and CEO of Verloop.io, says, "Given today’s situation and how the pandemic has changed user behavior, brands must now find ways to apply AI-based solutions for ensuring they are delivering delightful support experiences. WhatsApp is a massive messaging service with deep penetration that allows businesses of all sizes to reach their users with ease. With this association, Verloop.io’s machine learning automation is combined with the strength of WhatsApp Business API and, brands will now have an end-to-end solution for developing and strengthening their customer experiences. As one of the select official WhatsApp Business service providers globally, we aim to benefit more than 2,000 enterprises with conversational automation as the next generation of consumer to brand communication offering.”

With WhatsApp chat being active 24x7, customers can communicate and solve data driven queries on a real-time basis seamlessly and without any human intervention, while automatically transferring complex customer queries to live agents for more empathetic responses. This enables brands to scale their support without worrying about Operational Expenses and augmenting their Customer Experience.