Whatfix launches New Data Centers & DAP Certification Program

Whatfix has announced the launch of its data centers in Europe, based in the cities of Frankfurt, Germany and Oslo, Norway, showcasing significant growth in the European market. These new data centers will allow Whatfix to further enhance customer data protection and significantly improve performance for European customers overall. The European market contributes to around 20% of Whatfix’s revenue.

In addition, Whatfix launched its multi-tiered Digital Adoption Platform (DAP) Certification Program, which makes specific training available to employees, customers, and partners covering topics on how to build, manage, and deploy content on Whatfix’s DAP. Each of the courses has distinct content, supplemental bridge courses, and a comprehensive content library. Around 2,500 active learners and around 500 certified users are already actively using the program today.

Khadim Batti, CEO and co-founder of Whatfix, said, “Our success in 2021 shows that Whatfix and our solutions are optimized for an era defined by change and uncertainty. With a comprehensive brand refresh, and a strengthened product roadmap, we’re eager to continue our culture of excellence, innovation, and customer-first focus to drive more positive outcomes for our stakeholders in 2022.”

With a clear product roadmap to strengthen its offerings for customers, Whatfix had introduced three new solutions to its portfolio in H2, 2021.

· Behavioral Analytics - This is a set of analytics tools intended to assist Product Managers & application owners in understanding how their application interacts with users. 'User Actions' and 'Insights' were launched and witnessed tremendous traction among customers in 2021.

· SAP on Desktop - ERPs legacy interface and complex processes can result in low data quality impacting business decisions. In-the-moment guidance from Whatfix helped enterprises reduce training and support costs on the web-apps that were extended to desktop SAP apps.

· Auto Testing - To ensure a smooth experience for both end-user and content teams, Whatfix launched automated testing of all flows, configured at the backend by content teams, which produces a report highlighting any instances where the flow is failing, the exact step behind the issue, and the actions that could be taken to fix it.

Continuing with its vision of providing industry and domain based solutions, Whatfix has onboarded Ajay Kumar as Vice President of Pre-Sales Solutions, an industry veteran with 26 years of experience across finance and business applications like ERP, EPM, SCM, HCM and CRM. Ajay will focus on establishing Whatfix’s category leadership of DAP across specific sectors and industries.

The expansion of the sales and engineering teams enable Whatfix to evolve its technology excellence and customer-first focus.