Western Digital's data-centric solutions transforming customers, digital lives

Jaganathan Chelliah, Director, Marketing - Western Digital India

PROMISING 2020

With innovation being Western Digital’s DNA, it is continuously introducing innovative products for different needs and segments. Recently Western Digital launched the fifth-generation 3D NAND technology, BiCS5 that continues its leadership in delivering the industry’s most advanced flash memory technologies.

Enterprises across every segment understand that data can unlock new opportunities. Data can lead to smarter decisions, breakthrough discoveries and deeper connections. Enterprises are undergoing digital transformation and, in the process, treating and leveraging data as a strategic capital asset. At the same time they are continually looking for enterprise-class storage solutions that are customized for their requirements i.e. devices customized for big data and fast data. Western Digital is uniquely positioned to help enterprises with their various data storage requirements. The company has been continuously innovating in the areas of areal density and the industry’s highest capacity points - delivering more value and TCO at scale to its customers. The recent announcements of 18TB CMR and 20TB SMR HDDs are the proof points. Additionally, the OpenFlex is the NVMe-oF foundational building block to help enterprises optimize their data storage environments. The company continues to develop and execute across the data technology stack - from NAND components to devices to platforms – to enable enterprise data to unlock even more value.  

SET AS A DIFFERENTIATOR

Western Digital has an integrated marketing strategy to communicate unified messages to various stakeholders, such as consumers, enterprises and channel partners at every touch point. Based on the research and understanding of the market, Western Digital has designed a customized SanDisk Dual Drive campaign, heavily skewed towards video based communication in many regional languages. Western Digital has in fact come up with a catchy “Mobile ki Pendrive” tag name for the product, as in India USBs are popularly called pen drives. The key to the integrated marketing strategy is Western Digital’s ability to understand the market, trends, and to have just the right products. Also as Western Digital is a channel-focused organization, it runs comprehensive partner programs to educate, update, upskill and reward its partners. It imparts training and education through comprehensive tech-based platforms such as TechTalk, which is an app-based training module for mobile retailers to ensure that they are updated with the latest products and technology to cater to their customers.  

DIGITAL TRANSFORMATION AGENDA

Data is a competitive differentiator. Companies that are able to extract value from data are the ones that have the potential to disrupt industries and markets. It would not be an exaggeration to say that data is enabling companies to reinvent themselves and accelerate the process of digital transformation. In today’s global digital economy, companies will have to make better, faster and future-proof decisions, and data and analytics will enable them to do so.

Western Digital thus creates environments for data to thrive. Data lives everywhere, from advanced data centers to mobile sensors to personal devices; Western Digital’s industry-leading solutions deliver the possibilities of data. The company is honored to offer consumers, commercial and enterprise customers one of the most comprehensive portfolios of data storage solutions in the world.  

DIGITAL INDIA MAKING STRIDES

Western Digital creates purpose-built solutions for every type and use of data – from big data to fast data to personal data. Western Digital’s data-centric solutions are helping India’s consumers transform their digital lives, while its enterprise and commercial-grade solutions are helping them extract value from data.

Various products and solutions of Western Digital that are helping customers are -
•    The HDD and SSD drives, USBs, micro SD cards, SD cards, My Passport and My Cloud storage devices – along with consumer electronic solutions
•    The flash storage is found embedded in PCs, smartphones and tablets and increasingly in connected devices such as sensors, surveillance cameras and other products as part of the growing Internet of Things movement
•    Data-Centers are being built with a mix of Western Digital’s leading HDDs, SSDs and flash storage products.