Western Digital’s alliance partners are an integral part of their growth journey

“With almost everything shifting to digital platforms, we are amidst a massive deluge of data creation and consumption due to trends like work from home, gaming, e-learning, increased smart video, etc. Keeping in mind the current situation, our end-user marketing team designed campaigns under the "work from home" theme to create demand for our partners. We are also equipping our partners with Go Digital Kits to send out relevant information about our products using digital and social media. We recently virtually organized our annual partner summit for alliance partners in the video security space, designed to engage and interact on the changing consumer needs, market dynamics and educating them on Western Digital products and solutions.

During the event, our partners also received recognitions for their contribution to India's growth and expansion. Our alliance partners are an integral part of our growth journey, and we intend to share our vision with them as we build a strong portfolio as they help us expand our target markets. Our partner programs are designed basis three pillars: Education, Reward, and Engagement. SanDisk League of Heroes, Western Digital Elite Partner Promo, and myWD Partner Program are our reward programs. We run different programs like TechTalk- an app-based training module and WhatsApp business platform to engage and educate channel partners to address newer opportunities emerging in our products' current environment.”