Western Digital intends to foster a strong brand-distributor connection through communication and trainings

Khalid Wani, Senior Director- Sales, India, Western Digital 

“Our channel partners are critical to our success. To engage with channel partners and empower them in the current digital situation, we offer a variety of programs such as TechTalk (an app-based training module for channel partners) and the WhatsApp business platform to empower them. We have a host of different initiatives in which we digitally inform and educate our partners on new products.  

Western Digital India's channel tactics are intended to foster a strong brand-distributor connection through real-time communication, relevant training sessions, and a range of incentives campaigns to recognize and reward channel partners. We have a consistent three-pillared channel marketing approach at Western Digital: education, reward, and engagement. We provide frequent and thorough programs for our channel partners to help them prepare for changing client demands, a dynamic business landscape, market trends, and keep them up to date on relevant solutions and products.

 In addition, we have many incentive programs for channel partners, including the SanDisk League of Heroes, the Western Digital Elite Partner Promo, and the myWD Partnership Program. These programs recognize and reward the value that our partners offer to the organization. We have also given our partners digital toolkits to help them acclimate to the new digital environment, including product collateral and sales generation resources, as well as social media connections with prospects.”