Western Digital establishes a distinctive and central brand through product innovation

With its commitment to shape the future of data storage and management in India, Western Digital continues to deliver scalable, reliable, and cost-effective storage solutions. With the ever-increasing volume of data being generated in India due to digitization and the adoption of technologies like cloud computing, big data analytics, artificial intelligence, and IoT, the brand is constantly innovating to enhance its products. 

Khalid Wani, Senior Director – Sales, India, Western Digital, while speaking to VARINDIA shares of how the company visualizes the future of data storage and how the company is focused on offering the best speeds to make storage solutions efficient -

Western Digital is a leading global data infrastructure company that provides an extensive range of purpose-built storage solutions for the storage demands and needs of various industries and consumers. Western Digital brands include SanDisk, WD, Western Digital, SanDisk Professional, and WD_BLACK. 

“Western Digital has a broad portfolio across various segments,” cites Khalid Wani, Senior Director – Sales, India, Western Digital. For example, when it comes to enterprise, the data storage brand introduced the world’s highest capacity drive – Ultrastar DC HC570 22TB CMR drive back in 2022. The drive helps store massive amounts of data reliably, cost-effectively, and energy efficiently. 

Western Digital is focused on controlling TCOs and offering sustainable and scalable products to support the growth of SMBs and the enterprise sector. It will continue to focus on capacity in slim form factor for the enterprise sector. Moreover, as it offers its solutions across technologies, for example, SAS, SATA, and NVMe, Western Digital is also focused on offering the best speeds to make storage solutions efficient. 

POWERING THE FUTURE WITH INNOVATION         

Western Digital is committed to shaping the future of data storage and management in India by delivering scalable, reliable, and cost-effective storage solutions. With the ever-increasing volume of data being generated in India due to digitization and the adoption of technologies like cloud computing, big data analytics, artificial intelligence, and IoT, the brand is constantly innovating to enhance its products. 

Through collaboration with partners, Western Digital aims to create a mutually beneficial relationship and achieve greater success. Additionally, the top priority for Western Digital is to provide its customers with high-quality and reliable data storage solutions. 

“We are continuously introducing products to address the evolving needs of its customers. This has helped establish us as a trusted brand in the competitive storage industry. We are committed to delivering the best solutions for everyone’s data storage needs,” says Khalid Wani. 

POSITIONING FOR EXCELLENCE         
Western Digital recognizes that the technology landscape is constantly evolving and that the products that are mainstream today may not be relevant in the future. As a result, the company has placed a strong emphasis on research and development (R&D) and product engineering development to stay ahead of the curve and anticipate changing customer needs.

Western Digital’s large team of researchers, engineers, and scientists is dedicated to developing new technologies and improving existing ones. With this, Western Digital is positioning itself to remain at the forefront of technological innovation and maintain its competitive edge in the industry. 

Western Digital has established a distinctive and central brand through product innovation, brand building, and customer engagement. It offers high-quality and reliable storage solutions that cater to the diverse needs of its customers. 

“Our HDD technology and capacity leadership provide unparalleled Total Cost of Ownership (TCO) value, while our SSDs offer ultra-high performance. The company acknowledges the different storage requirements of various sectors and offers storage solutions that provide the flexibility and agility required for a smooth digital transformation,” explains Khalid Wani. 

In addition to product innovation, Western Digital has placed significant emphasis on building its brand through targeted marketing and advertising campaigns. It launched various campaigns, to create awareness around why different storage requirements need different storage solutions. 

In line with its corporate sustainability targets, Western Digital announced its ambitious plans of extending the company’s core commitment to positively impacting its global environmental footprint. The new targets focus on powering the company’s operations with 100% renewable energy, achieving net zero Scope 1 and Scope 2 emissions across the company’s operations, as well as water and waste reduction targets.