Western Digital committed to partner growth and success in today’s volatile and dynamic environment

Jaganathan Chelliah, Director, Marketing, Western Digital India

“We continue to reinvent the way we work with our partners, considering the current environment, we are heavily focused communicating digitally with our partners and helping them further communicate with their customers in a best and most effective way. Our rewards initiatives and programs are uniquely designed for each set of channel partners to help them grow, maximize profitability, and, most importantly, delight their customers.

Western Digital works to create an environment for data to thrive and continues to make constant efforts for its channel partners to get robust insights into the technologies, product design etc. using an app-based training module for channel partners called TechTalk. The organisation is committed to its partners' growth and success in today’s volatile and dynamic environment. We also use the WhatsApp business platform to engage with channel partners and stay connected. The platform allows us to communicate easily from understanding their queries to resolving them and understanding the market trends observed. Channel partners are encouraged to use the platform and are constantly rewarded via our reward initiatives. While the mindset is what we roll out from our programs is to give the partners an opportunity.

Partners recognize the value that Western Digital brings along with the product portfolio. Appended are various partner programs planned for the year WhatsApp for Business - To engage in constant communication with our partners we use the WhatsApp business platform. The platform allows us to communicate easily from understanding their queries to resolving them and understanding the market trends observed.

TechTalk - An app-based training module for channel partners that provide them with robust insights into the technologies, product design etc. It provides them training modules on different products of eight-minute followed by a quiz and then they have a leaderboard, accordingly, everybody gets rewarded. SanDisk League of Heroes (SLH) - SLH is created for recognizing and rewarding the best performing channel partners in the consumer segment. Each quarter represents a mission consisting of a number of stars that can earn the partners attractive rewards. The SLH program consists of rewards, booster rewards, and medallions that can earn exciting prizes.

Western Digital Elite Partner Promo - This program is for enterprise SIs and VARs who provide complete storage solutions to the customers. It is an annualized rewards program with quarterly rewards based on performance for the channel partners who sell Western Digital Ultrastar HDDs, SSDs and storage platforms and server portfolio that includes our JBOD, JBOFs, Ultrastar Serv24-A, and Ultrastar Serv60+8. myWD Partner Program - myWD Partner Program is a highly successful rewards program that engages with partners within the IT and surveillance channel. Under this campaign, ~6000 partners participate under a timebound, two-way communication-based rewards platform and get trained on select, WD-branded products.”