NEWS

"We strive to continue to be a supportive community providing a safe and trusted space for women"

By VARINDIA - 2021-06-02

Natasha Garyali, VP, Business Development & Strategic Partnerships, IncNut Digital

The Idea: With the advent of the digital age, there has been a significant shift in how we consume information. However, overload of information often leads to confusion and uncertainty. We realised that there is a strong need for providing reliable and credible information to the audience that is how the journey for IncNut Digital began. Last year when the pandemic hit, we noticed a growth on two of our media platforms (parenting platform, MomJunction & beauty and wellness platform, Stylecraze), bolstered by the current scenario which propelled first-time moms to consume information online along with those who wanted to transform their habits from skincare to immunity/ diet. This strengthened our resolve in providing our new and existing community with all the information from verified and credible sources. We strive to continue to be a supportive community providing a safe and trusted space for women users across India and abroad.

GTM: Our go-to-market strategy revolves around strengthening our core and expanding to other geographies. Our recently conducted survey “Demisstifying her behaviour pre vs. post COVID-19” analyses the change in behavioural and consumption patterns of women and defines the areas that we are looking at focus more on. The other area of growth we see is in the regional geographies. The digital penetration across Tier 2 and Tier 3 cities is making content accessible to users across geographies. Hence there is a need to bring reliability, accuracy and transparency in information to these regions in their native languages.

Our platforms houses a panel of over 10,000 national and international doctors, over 60 expert writers/medical specialists who review close to more than 1000 articles per month ensuring that what our audience is reading is credible, authentic and trustworthy. This is how we believe in serving our community, by empowering them with information that will help them make more informed decisions.

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