We Have Seen A Strong Growth With Lenovo As We kept Sufficient Working Capital For The Business Operation during lockdown

Partner Name: Focus Computers Pvt Ltd.  
Spokesperson: P Ravi
Designation:   Director

Please tell us about your business experience before & during COVID

With COVID, organizations have been under pressure on cash flows. As businesses bounce back, the dilemma around prioritizing expenses and restricting workflow is difficult to solve in the board room. The social distancing norms during the lockdown demanded zero physical interaction and the organizations required infrastructure to be managed remotely. The impact of COVID 19 is extensive and far reaching on every business. Customer satisfaction matters a lot for our business to thrive especially during and post pandemic. With our strong base of satisfied customers and our goodwill we have seen a trajectory growth of potential customers post pandemic. 

How are you able to cope up with the business struggles during the PANDEMIC?  

The workplaces are continuously adopting digital transformation, as organizations are either Working from Home (WFH) or having a satellite office. Many organizations, which include IT companies, business process outsourcing firms, small and medium businesses, etc. have adopted WFH and this will be the new normal even after the lockdown. As most of India’s workforce is going to work from home and hence, organizations must equip themselves for the same. We had kept adequate working capital and reached customers to find out their needs proactively, which gave confidence to customers on our ability to meet needs and build strong customer base. This transition to ‘Modern IT’ has been years in the making, but the pandemic has accelerated the timeline. Modern IT essentially means moving away from onsite IT infrastructure to Managed Services, that offload aspects of a company’s IT responsibilities to external sources, like Lenovo. This saves companies time, money and frees up their IT teams to focus on driving the business forward.  

Please tell us about your core competencies and how well Lenovo Products & Services fits into your portfolio. 

Strong technical knowledge and ability to customize to the needs of the customers, along with sufficient working capital and experienced engineers, with over 20+ years working experience has helped us to build robust one stop solutions for customers. 

With respect to Lenovo’s portfolio, we expect the consumer market to raise to 4 million. It has been flat for the last 5 years. The explosion is sudden because of learning from home and working from home trends, which is growing by 40 per cent. As per the analyst reports, Indian traditional PC market, inclusive of desktops, notebooks, and workstations, delivered a strong 9.2 per cent year-on-year growth in July-September quarter driven by these trends. Lenovo alone witnessed 40 per cent growth in the consumer segment in October-December period. Lenovo’s renewed commitment to local manufacturing for its PC will significantly help us and we expect that this localized production strategy will further enhance our GTM. Lenovo has various solutions and services besides the products enabled for WFH. Lenovo’s advanced solutions and new models help manage the cost, efficiency, and security, helping consumers embrace the new normal. 

How has Lenovo helped you in building a successful business model? 

Availability of various configurations, as off shelf models with adequate stocks with various T1, has helped in many ways to meet the demand raised during the pandemic time. Moreover, the business model of Lenovo is very partner friendly. We strongly feel that our partnership with Lenovo is not only a time-saver – indirectly, but it has also helped us channel the energy, and talent towards strategic initiatives that help drive the business forward which allows us to grow along with the brand’s growth. 

We are also proud to be associated with a socially responsible brand like Lenovo. They have done a lot of good work to grow the education sector in the country. To quote just one of many examples - Lenovo in partnership with Meghshala, empowered over 2,10,000 students across India amidst the pandemic. With an investment of $80,000 from the company, Meghshala had implemented e-learning classrooms in Karnataka, Manipur, Sikkim, and Meghalaya to aid students and teachers amid the COVID-19 pandemic. They even announced SmarterEd during the pandemic allowing educators to volunteer to close the gap and teach students who didn’t have access to schooling. 

What are the key verticals & drivers for your business growth? 

Our end customer & channel base built over the years, which has helped us to meet the demands raised out WFH requirements and our stock levels has given confidence of customers to reach out to us for delivering the IT Solutions. Our core segment of the growth is the ITES sector and it was the key to our growth during the pandemic. However, our connection with the key decision makers in Lenovo has also helped us to reach this level of growth.