We engage with our partners frequently to foster a sense of community

Jyotil Mankad 
Director & Head of Cloud business, Ingram Micro India

Need of a Partner Programme 
Partnership Programmes are a powerful way to amplify an organization’s sales and marketing efforts and expand distribution channels. B2B organizations partner with other companies to enhance their brand, extend their sales footprint and grow their customer base.  

At Ingram Micro Cloud, technology partners & service partners play an integral role by augmenting the efforts of sales teams, broadening reach and providing customers with pre-sales support, implementation and consulting services. Our partner programmes drive multiple objectives and are designed to help partners boost sales and profitability. We also conduct product training sessions and offer certifications to help partners enhance their technical proficiency.  

Importance of a Partner Programme
In a competitive marketplace, organizations that launch innovative partner programmes are able to keep channel sales teams engaged and incentivized to sell their products over other brands.While this requires investment in terms of resources, funds,  processes and thought capital, it can be an effective way for a brand to grow their sales channels and stay top-of-mind.

 
Main Concerns to Address:
We develop partner programmes keeping in mind the evolving market needs. For instance, to cater to the increased demand for work from home solutions during the pandemic, we launched a remote working kit that included solutions from our Cloud portfolio featuring collaboration, MDM, virtual desktops, digital signatures, remote support and cyber security tools. This helped partners enhance their product mix and implement these solutions for their customers swiftly.

We engage with our partners frequently to foster a sense of community. Our programmes include comprehensive go-to-market support including press releases, partner roundtables, sales collaterals, SPIFs (sales performance incentive fund) and co-marketing plans.