We arm the partners and help customers to address critical situation

Murali Urs, Country Manager – India, Barracuda Networks  

"Talking about the evolving landscape of the security industry, Security is an evolving space. Barracuda is a pioneer of a lot of new cutting-edge technologies. One of the biggest things that we are doing is spear phishing which is a big threat for customers. Worldwide it is one of the biggest sources for the money earning for adversaries. But a lot of customers do not talk about it because spear phishing is something that people would like to hide it. In Barracuda we have solutions which help people to find out spear phishing. Apart from that our solutions are cloud ready. So we arm the partners and help customers to address the existing situation and with our ever evolving AI and Machine Learning Technologies that we have adopted, we are able to churn on more technologies to help customers address the upcoming challenges.
 

Partners are looking at new avenues to address customers, so security is a very good avenue for them to get into it and a never ending challenge. Lots of technologies are available and Barracuda provides huge opportunity for partners to address the customers not only from optimizing the infrastructure but as the industry evolves towards the Cloud, Barracuda provides fantastic platform for partners to work with us because our solutions are cloud ready and we are able to help them work with their customers to give solutions to protect infrastructure on cloud as well. So the partners will play a huge role but they have to evolve to address the cloud infrastructure which is going to come up very quickly.

Further talking about our commitment towards partners, Barracuda is a 100% channel driven company, we do not sell to customers directly. We always work with partners. We recruit, train, enable and arm them with their technology requirement to help them to sell to customers and address customer requirements. Some of the partners sell specific products and some sell across the portfolio. But, we help every partner to get trained on all the technologies they want to work with us. Moreover, our portal is very accessible to partners. Over a period of time they do not need to depend on us as all the information is available on portal.”