"We are enabling companies and educational institutes to use "EKIN" products and come to a simplified Digital transformation platform"

Q. How important is Digital Transformation for your own organization?

It’s not what you know. It’s what you do with what you know. Transformations we all want but how it is to be done simply is the main challenge.

Being part of digitization for education and corporate, we had huge challenge to take maximum part into digitization. In order to match up with the speed at which things were changing and also facing challenges of small team we had to adopt and use the “Digital transformation platform to promote digital transformation.”

Our customers used to come with unique requirements and to cater to them we had to find means and ways to cut our cost, address their concerns and also give solution. As small OEM we had this challenge of reaching masses with limited resources. Use of digital marketing in Facebook, Google, mailer to target audience, registration to portal like indiamart/justdial, youtube etc. was necessary for us. We did huge investment into same and are now getting leads from across India.

How have you geared your organization for this transformation? What are the latest technologies that you have adopted in recent times?

Earlier we used to go and give demo by physically going with products to our customers which was costly and time consuming. To overcome this we opened Experience centre – wherein our products are all showcased and put live through our virtual classroom centre .In case customer demo is to be given we can connect live and understand the requirement address their concerns and show them the solution. In this way we could reach our customer in the most cost effective way and simple way.

After the above we started making solution and product videos and uploading on Youtube and made the links available in social media. This way we further reduced time by first sending links to customer and once they go through the videos the solution part being shown we could straight talk on commercials .

By effective usage of Digital platforms we could bring in more productivity and quality in our organization thus reaching to maximum with less manpower.

Mention one technology adopted by your organization that has helped you to offer better service to your customers.

We have created an EKIN Experience centre wherein through the broadband or any other connectivity we are giving online demos. Our virtual classroom set up comprising of PTZ camera and Microphone with digital podium and digital teaching device set up through easily available softwares like Zoom, Skype etc. and taking live discussion has enabled us to not only reach the customer immediately and giving all answers to their queries.

Please mention the key differentiation factor of your organization in this crowded market place.

Our Virtual classroom- Broadcasting of lectures/teaching being done with lowest bandwidth and largest reachability to the remote location and recording the lectures of teachers (especially when good teachers are scarce). The broadcasting can be done through classroom, Youtube, website, tablets and even through mobile phone. This has made the best of teachers being available to every child even till the village.

Our Video conference – Though a known word for corporates, conference technology with low bandwidth and available in software is making it unique proposition as it becomes cheap thus making video conference now word for ‘ALL’ rather than only corporate.

Further, the technology has the capability to integrate with any existing players like Cisco, Avaya etc. with its unique protocol and thus making it affordable.

Who are the key vendors you have engaged for Digital Transformation and Business Transformation?

It is the other way round. We are enabling companies and educational institutes to use “EKIN” products and come to a simplified Digital transformation platform.

Minal Bhagat
Co-founder, Ensonic Computech