"We are driven to equip our partners in the fight to stay relevant, as well as future proof their business"

Ashish Sikka, Director- Channel and SMB, Lenovo India

“As our current situation seems to be extremely dynamic, it would be inappropriate to make any long-term strategy for the future of businesses. However, we at Lenovo, are 100% dedicated to listening, taking action and improving to build a true win-win partnership. With most of Lenovo’s shipments coming through our channel partners, we are driven to equip our partners in the fight to stay relevant, as well as future proof their business. As a part of this, we have launched a few partner programs out of which we recently introduced the AP Lenovo Partner Program to streamline all engagement and operations with our channel partners into one single platform. This portal provides useful sales and management tools, as well as training and marketing content, allowing our channel partners to experience how Lenovo adds value to the partnership with just a single log-in.

We at Lenovo, understand their challenges and provide extensive and customized programs, from incentives to rebates to co-marketing to help channel partners sell more and reap greater rewards, gain expertise, and receive support.

There are several challenges we are facing presently. Channel partners in India cited that their biggest challenge is how margin pressures are impacting their profitability in the current scenario. Hence, we have we have put in place some of the measures for our channel partners, enabling them to align in the right direction and this year’s partner programs are mainly focused on tackling these challenges by providing extensive and customized programs. Also, this year, we focus on the programs that are different in several ways to encourage BP to drive a right mix of PC, Services and S&P attach depending on customer requirement.

We are aiming to grow faster than the market. Strong and loyal channel base will help us capitalize the new opportunity that is getting created due to changing business requirement like WFM and PC penetration due to growing online communication.”