Vodafone unveils “Vodafone Sakhi”

Vodafone has introduced “Vodafone Sakhi”, a unique proposition empowering women in rural areas of UP (West) and Uttarakhand.

“Vodafone Sakhi” allow womens to make a Private Recharge through an OPT code, without mobile number sharing. This OPT can also be used for all recharges done over a 24-hour period. An Emergency calling feature enables seamless connectivity with 10 minutes of calling even with Zero balance in their phone. A bonus feature is FREE Health and Beauty Tips Pack for the first 90 days. All users of Vodafone Sakhi are welcome to the Vodafone family with a call in the local dialect, explaining product features and customer support details.

“Vodafone Sakhi” is currently available in select areas of Dehradun, Saharanpur and Firozabad in UP (W) and Uttarakhand. The offer has been affordably priced, starting from Rs.52 only, to cater to women from all socioeconomic backgrounds.

Dilip Kumar Ganta, Business Head UP-West and Uttarakhand, Vodafone India, said, “Our studies show that women in rural areas face socioeconomic challenges in accessing mobile services. They tend to follow a shared phone concept, as they are hesitant to share mobile number due to security concerns. They rely almost entirely on incoming calls and depend on their families for recharges. ‘Vodafone Sakhi’ have been designed, especially to bridge the telecom needs of women in rural areas and address their barriers to access mobile services at will. We are very proud to introduce ‘Vodafone Sakhi’ a unique product aimed at empowering women across UP-West. We want the women to use mobile as tool to empower themselves and optimize their efficacy.”