Vodafone U brings first ever online gaming festival in India

Vodafone India, one of India’s leading telecommunication service providers, is offering gaming enthusiasts a new destination Vodafone U Game-a-Thon, as part of the first ever 15-day online gaming fest in the country. 

Available on Google Play Store, the gaming extravaganza kicked off on December 1, and includes several gaming categories including sports, simulation, puzzles, among others.         

Gaming has a huge Indian following. 71 per cent smartphones users play mobile games on a regular basis and it is the second highest engaging category after chat apps. It is a growing trend amongst youth in India.

As a special initiative targeting this group,Vodafone U and Google have come together to offer passionate gamers an online platform, where they can participate, play and showcase their gaming talents. 

Inviting all Vodafone U customers to join in the fun and frenzy of Game-A-Thon, Siddharth Banerjee, national brand head, Vodafone India said, “Gaming is an identified passion point amongst today’s youth. Recent reports indicate that in the digital world, games are the second highest engaging category in India after chat apps. Resonating with Vodafone U’s brand proposition of #FunAlwaysOn, we present ‘Vodafone U Game-A-Thon’ a unique platform where our customers will get a choice of 18 indie games to indulge and enjoy.”

Vodafone U customers can participate in the Vodafone U Game-A-Thon from December 1, 2016 to December 15, 2016. Over 18 games are available to play in U mode to avail the prizes on all the 15 days across 6 categories – Action, Cricket, Adventure, Racing, Puzzle, and Strategy. 

India has the second largest developer community in the world, yet Indian developers haven't reached the same scale as their global counterparts. Globally, gaming contributes to over 50% of app revenues and is the largest and most profitable segment of app business. Being one of the largest telecom infrastructure provider, Vodafone is deeply invested in helping developers build successful App businesses. So, to provide a fillip to the ecosystem, Vodafone partnered with the top 18 game developers in India to design a one-of-a-kind Game-a-thon initiative. 

Vodafone U Game-a-thon is currently live and has already driven more than 1 million downloads.