Vodafone provides free calling facility for Warkaris

Vodafone India has launched its ritual Ashadh initiative, with two “Vodafone Mobile Buses” set to join lakhs of pilgrims on their annual padayatra to Pandharpur.

These “Vodafone Mobile Buses” will travel with the Warkaris all through their journey from Pune to Pandharpur. The “Vodafone Mobile Buses” were launched at the hands of the trustees of Tukaram Maharaj and Dnyaneshwar Maharaj Palkhis in the presence of Ashish Chandra, Business Head, Maharashtra & Goa Circle, Vodafone India. One bus each will accompany the Warkaris on the Palkhi routes of Tukaram Maharaj and Dnyaneshwar Maharaj.

The “Vodafone Mobile Buses” are equipped with free calling facility, mobile phone charging points, recharge vouchers and M-Pesa money transfer service to help the Warkaris stay in touch with their loved ones throughout the duration of their journey. The Warkaris will be able to make use of the facilities at all halting points of the Palkhi on the way to Pandharpur. Each bus is equipped with 8 phones and over 100 charging points for the convenience of Warkaris. Since its association with the Pandharpur Yatra in 2013, Vodafone has assisted lakhs of people with free calls through the “Vodafone Mobile Buses” initiative.

Ashish Chandra said, “Vodafone is proud to associate itself with the Pandharpur Yatra for the fifth year in a row. The annual yatra is a one-of-its-kind pilgrimage that brings almost all of Maharashtra together, with lakhs of devotees from different towns in the state joining in the 450-km journey by foot. Vodafone is extremely happy to support the Pandharpur Yatra with our ‘Vodafone Mobile Buses’ initiative that keeps the Warkaris constantly connected with their loved ones. All through the 21-day long arduous trek, the Warkaris have strength in knowing that Vodafone’s seamless, uninterrupted and reliable network is on hand to ensure they are always in touch. Going forward, we look forward to continuing our endeavour to enhance the spiritual experience of the Warkaris.”