Vodafone makes Nagepur a less cash village

Yogi Adityanath, chief minister, Uttar Pradesh has lauded Vodafone M-Pesa for turning prime minister Narendra Modi's adopted village Nagepur near Varanasi into less cash village.

Working on the prime minister’s dream, Vodafone M-Pesa connected with residents of the village, educating them and getting them to adopt M-Pesa digital wallet in place of traditional cash. Nagepur is now a less cash village. The Uttar Pradesh chief minister conferred the excellence award on Vodafone M-Pesa, which was received by Nipun Sharma, business Head, UP East, Vodafone India.

Working in UP (East), Vodafone M-Pesa conducted a 50 day cashless drive, covering 47 districts in the state, interacting with citizens and building awareness on the benefits and ease of using mobile wallets. Vodafone M-Pesa team held demonstrations for villagers on using Vodafone M-Pesa even on ordinary feature phones for daily small transactions such as paying for their cutting chai, snacks, groceries, taxi/auto fares, and much more.

Acknowledging the work done by Vodafone M-Pesa for the citizens of Nagepur, Yogi Adityanath said, “We are happy to see that his pet project of turning Nagepur in to an ideal village, has been fructified through the efforts of team such as Vodafone M-Pesa connecting with each household in the village and hand holding them to achieve cashless living.”

Nipun Sharma, business head - UP (East), Vodafone India said, “Vodafone M-Pesa is privileged to partner the government’s bold step to accelerate India’s progress into a less cash economy. We are specially proud to have successfully turned our Prime Minister’s Shri Narendra Modi Ji’s dream project into reality, by transforming Nagepur into an Adarsh Gram ‘Cashless village”.

Today, with a pan-India distribution of over 130,000 agents and more than 4.5 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce.