Vodafone launches Private Recharge Service

Vodafone India has introduced an innovative service for its subscribers in Maharashtra and Goa –Vodafone Private Recharge – a free-of-cost service, which enables users to recharge their prepaid number without sharing the mobile number with retailers.
Ashish Chandra, Business Head, Maharashtra & Goa Circle, said, “With the world going digital and smartphones becoming the primary data storage device, security of personal information has become a key concern for people. Vodafone Private Recharge helps subscribers keep their phone numbers private and protected from malicious usage. Being one of the most preferred telecom service providers in Maharashtra and Goa, Vodafone is delighted to announce this revolutionary service to make our customers feel more secure and empowered.”
To avail the Vodafone Private Recharge option, a customer needs to send a toll-free SMS “PRIVATE” to 12604. The customer will receive a unique 10-digit OTP which can then be shared at a multi-brand retail outlet, Vodafone Store or a Vodafone Mini Store, instead of the customer’s mobile number to recharge with the desired denomination. Receipt of a successful recharge message on the customer’s mobile number will complete the recharge process.
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