Vodafone invests Rs.1,300 crore in West Bengal for an enhanced network and distribution

Vodafone India has invested Rs.1,300 crore on ramping up network and distribution in Kolkata and Rest of Bengal circles over FY 17 and FY 18. Already, the preferred mobile services provider Vodafone, in terms of Subscriber base, Revenue Market Share, Retail touch points, has been focussing on closer engagement and enhancing customer experience in an endeavour to be future-ready.

Strengthening and expanding of network across multiple regions of Bengal brought 37,049 villages within its network. Vodafone has covered 2,380 towns, including all the key towns like Darjeeling, Gangtok, Bashirhat, Nabadwip, Bardhaman, Durgapur, Asansol, Bolpur, Krishnanagar, Midnapore, Kharagpur, Berhampore and others in Bengal circle with 4G SuperNet.The company has invested over Rs.10,000+ crore till date and ~Rs.1,300 crore in the last year in Kolkata and Rest of Bengal.

Having set up one of the largest networks in the circle, Vodafone now has approximately 21,000+ sites in Kolkata and Rest of Bengal circle covering over 98% of the total population. To cater to subscribers’ Voice and Data needs, Vodafone has introduced a wide range of products offering super value-for-money packs.

The customer first approach has led to Vodafone being the number one choice of 2.6 crore+ customers across Kolkata and ROB. To further strengthen its bond with consumers, Vodafone has decided to keep their stores open on Sundays. Vodafone rolled out this initiative first in Kolkata with keeping six of their flagship stores (South City, Park Street, Dum Dum, Jashore Road, Salt Lake City Centre, Tollygunge) open on Sundays. The initiative to be rolled out in a phased manner will extend the list in the second phase of the rollout process. This initiative will also help subscribers get their Aadhaar reverification done on a holiday

Arvinder Singh Sachdev, Business Head – Kolkata & Rest of Bengal, Vodafone India, said, “Gaining the trust of our customers and winning the distinction of being the most preferred mobile services provider in Kolkata and Rest of Bengal circles is not incidental. We have won the hearts of our customers by pursuing a continued and consistent customer-centric strategy to bring the best connectivity solutions to our valued customers. It is their trust and support that has enabled us to achieve leadership position in West Bengal across key parameters – Network, Subscriber base, Retail footprint and Revenue Market Share. Vodafone remains committed to continue investing in bringing globally best, innovative, relevant, value-added services and products to win customer delight in the years to come.”

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