VivaConnect appoints Bharatesh Salian

VivaConnect has recently appointed Bharatesh Salian as the Chief Strategy Officer. He will define and execute strategic initiatives for brands, media houses and agencies to deliver a unified-interactive experience across all screens and touchpoints.

He comes with a strong technology background and in-depth understanding of brands and consumer behavior. He brings on board, 14 years of experience in Mobile, Digital and Social Media marketing space. Prior to joining VivaConnect, he was the Director- Strategic Planning & Business Development at Mogae Media Group.   His former stint as a General Manager- Digital and Mobility Services at Omnicom Media Group owned OMD and PHD, had him heading the Mobile Strategy and Project Implementation for large FMCG's like Hindustan Unilever Limited, Johnson & Johnson.

With his strong conviction about mobile offering the highest reach, he executed campaigns for notable brands using Telecom Platform on a 10-digit mobile number (Long Code). Other major projects include introduction of "Web Click to Call" concept in a Brand Campaign for Pepsi in 2009 and Missed Call Activity in a Brand Activation for Tide Plus.

He has been a proud recipient of ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013.