Vinay Sinha,  Senior Director - APJ, AMD

“AMD has partnered with major system integrators globally and with platform design wins from all top-tier PC OEMs, we have established ourselves with a strong marketing push. Through collaborations with our strong partner base in India, we are helping large enterprises, SMEs, government departments and the public at large, implement high performance computing in their everyday life.

Given today’s highly competitive market, we have an assigned channel team in India that solely focus on taking our product messaging and programs to the channel partners across the country. AMD’s channel partners are broadly classified by the line of business they address, such as component (DIY), consumer and commercial verticals and we have different programs that address their needs based on the segment they address. We believe that our partners’ success is critical to AMD’s success and invest heavily in partner education and host seminars, trainings and webinars frequently to help them refresh their AMD product knowledge.

We will continue developing our partner base in India by adding discerning, experienced and effective channel partners and bringing unique channel enablement programs. We will also continue supporting our channel partners’ market specific initiatives and ensure enough market exposure is in place to encourage users who have never used AMD products before to understand and realize the value and benefits that AMD has to offer.”

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