Viewsonic works on a very clear and transparent channel policy

Sanjoy Bhattacharya    
Director- Sales and Marketing – IT Business, ViewSonic India

“Partners play a vital role and they are the main catalyst between the Brand and its Customers. More & more happy dealers mean more & more satisfied customers. Making partners happy is a brand's primary task. 

We at ViewSonic are offering Power Play as a digital app based real time reward program. We have also created the industry first Price parity program on a mobile app, besides giving the facility of 48 Hours replacement warranty in all major cities, quick settlement of credit notes, highest focus on stock movement, best ROI, volume to value-based business by offering 50+ SKUs for different GTM, and introduced innovative products from time to time.

ViewSonic is aiming for those value-added partners who are more technology savvy, understand recent trends and are client facing.  Major part of our investment is in creating a value system through the digital way, using AI, machine learning and making our partners resourceful. ViewSonic India has a very clear & transparent channel policy. 

The positive feedback we have received from major trade association heads is a sheer evidence of how channel friendly our policies are and transparent our Price Priority program is -

This is a great step towards giving an equal ground to traditional business via large format online market. I am sure more OEMs would follow the noble example set by Viewsonic – Sanjay Chhajer, President, COMPASS.

I thank ViewSonic for being the first company in the IT Peripheral category to roll out a price parity program for all T3 partners across India – Devesh Rastogi, Sr. Vice President, FAAITA.

ViewSonic’s Price Priority program will be a truly game changer in the IT industry of India to protect our members against OLS platforms – Pranav Parikh, Vice President, FITAG.”

“ViewSonic is aiming for those value-added partners who are more technology savvy, understand recent trends and are client facing.  Major part of our investment is on creating a value system through the digital way, using AI, machine learning and making our partners resourceful.”