ViewSonic LED Projectors' sales boost 30% in first half of 2020

ViewSonic has announced its LED projector sales grew 30% in the first half 2020, which is a new milestone for ViewSonic in LED projection. ViewSonic entered the LED projector segment in 2017 and became one of the world’s top three LED projector brands within three years. It boasted the fastest growth amongst the top five brands in the overall projector market in 2019 and continued its strong sales performance in the first half of 2020 with year over year growth of 30%.

Muneer Ahmad, AV Head, ViewSonic India, says, “LED projectors are the perfect solution for a big-screen audio-visual experience at home. While delivering an immersive and colour accurate viewing experience, LED projectors have lower power consumption and provide a longer life span than lamp-based projectors. ViewSonic is combining its expertise in the LED segment with consumer insights to bring new and innovative LED projectors to market. As a leading global provider of display solutions, we are committed to redefining lifestyle-oriented all-inclusive solutions, and providing our patrons with smart projectors with premium designs.”

ViewSonic LED projectors’ achievements can be attributed to the continued innovation of product development. ViewSonic began to focus on LED projector development three years ago when the technology had advanced to an ideal level, aiming to offer consumers a more versatile option. By combining great visuals and audio into a single, portable projector the M1 was born. 

Today ViewSonic provides a full lineup of smart LED projectors for a wide range of applications, including the flagship X series for premium home entertainment with enhanced smart functionality and the portable M series for an exciting on-the-move lifestyle, such as the featherlight, 300-gram M1 mini Plus smart pocket cinema projector.

More than just a device, ViewSonic smart LED projectors are an audiovisual solution. ViewSonic smart LED projectors combine the latest audiovisual technologies with smart integrated functionality and can connect with mobile devices, home networks, and content services for a seamless viewing experience. Through four main features – audiovisual excellence, smart capabilities, user-centric design, and eco-friendliness, ViewSonic smart LED projectors are differentiated to deliver a new enhanced audiovisual experience for the home.

Audiovisual Excellence

ViewSonic smart LED projectors deliver true-to-life colours by proprietary Cinema SuperColor+ Technology with 125% Rec.709, and a new level of brightness with industry-leading second- generation LED technology. To complement their stunning visuals, all ViewSonic smart LED projectors incorporate professional audio customized by Harman Kardon/JBL. From hardware design to rounds of audio tuning, each projector has its own customization to best fit each scenario.

Smart Capabilities

The smart features include wireless content casting from users’ smart devices via 5GHz Wi-Fi, and intuitive touch control via their mobile devices as an alternative remote control. Bluetooth connectivity allows users to broadcast audio from mobile devices with the projectors’ Harman Kardon speakers, or connect to external Bluetooth headphones to immerse in big-screen fun. Convenient voice control via Amazon Alexa or Google Assistant, and USB Type-C connectivity offer a fun twist on streaming for direct projection from phones, tablets, or gaming consoles.

User-Centric Design

ViewSonic emphasizes user-centric designs to offer consumers the perfect balance of form and functionality. By creating humanized, lifestyle-oriented products that contrast with dull one-size-fits-all designs found on other products on the market, ViewSonic has won iF Design Awards for three consecutive years from 2018 to 2020.

Eco-Friendliness

ViewSonic smart LED projectors are a more eco-friendly alternative to other projector types, free from the toxic mercury found in lamps and consume significantly less power for improved efficiency. LEDs are also a more durable light source than lamps, offering a lifespan of up to 30,000 hours, thus, reducing the total cost of ownership.