ViewSonic always believes in winning the mindshare of its partners first    

"There is always a need for a Robust Partner Strategy, which is critical to the success of the organization. This is imperative when Technologies are same, when infrastructure are same, and when quality of service is same. I fully believe that partners are not a community but they are individuals. Partners are instrumental in pulling up or pulling down brands if they don't see the human face of the company.

We have created https://viewsonicpartners.in/ which is a faceless system to enable the partner value creation. We at ViewSonic India realised that trust deficit and transparency among the brand and the partners are an issue in today’s world. So we developed a system which is transparent, interactive, seamlessly automated that addresses partner queries. This is also a super-fast, flawless, real-time rewarding system. We also believe that maintaining existing partners is more important than creating new ones. We ensure that the sustainability, future growth and profitability of our existing partner business should be intact. Before market share we think of first winning the mindshare of Indian partners. The biggest challenge in this age is to manage the conflict between ecommerce platform and the General Trade platform. There is a great amount of mistrust in the GT Partners as they believe that brands are supporting e-commerce. We believe that GT partners will always remain as they are at the centre stage of the business.”
        
Sanjoy Bhattacharya 
Director Sales and Marketing - IT Business, ViewSonic India