ViewSonic aims to provide a fantastic gaming experience to its customers

With over 30 years of expertise in visual displays, ViewSonic has established a strong position for delivering innovative and reliable solutions for education, enterprise, consumer, and professional markets. Through its extensive lineup of IPS gaming monitors that offer an unmatched experience with seamless pixel transitions and reduced ghosting, ViewSonic wants its customers to see the difference of how it is different from other gaming brands.

Sanjoy Bhattacharya, Director Sales & Marketing, IT Business - ViewSonic India speaks to VARINDIA about the evolution of the gaming industry in India and how ViewSonic is leveraging this growth -

What are the growth plans of ViewSonic IT Business for 2023?

ViewSonic wants to double its revenue for the year 2023 with an ambition to become the Top 3 brand in 27” 32” 2K series of monitor. Also, ViewSonic wants to be an undisputed leader in one cable solution monitor. ViewSonic is all set to revamp its entire monitor segment with launches in every category, including OLED, professional gaming, workspace, entertainment and limited-edition AKAM branded monitors. The new product line will be a lot bigger and better with the addition of the latest features like type-C, USB ports, 2K, 4K  resolution monitors  for efficiency and comfort, tech certifications, a higher refresh rate and many more.

Additionally, we will focus more on offering 15.6” OLED gaming to 38-inch displays for every type of gamer (beginner or experienced) at different price points to expand our customer outreach. These will come with a brilliant screen, picture quality and speed to take the gaming experience a notch higher.

How is ViewSonic leveraging the growth of the gaming industry in India with its own launches?

The popularity of gaming titles combined with the superior experience of playing them on the PC has spawned an entirely new industry. With the recent launches of our gaming series XG2431, XG2405 and XG270Q in 24-inch and the VX2405-P-MHD,  ViewSonic is offering premium-quality gaming displays to expand and leverage the growing gaming community. Our gaming monitors are equipped with certifications including Blur Buster 2.0, higher refresh rate, best-in-class colour quality,  less than 1ms (GtG) response time and NVIDIA’s G-SYNC. We ensure to provide our customers with the latest technology.

Additionally, we have priced our monitors at various price points to cater for audiences in every sector. We aim to provide the best of tech and an affordable range to ensure every consumer is able to enjoy a fantastic gaming experience. We are also giving 3+2 years warranty which no other brand is giving.

How is the gaming market evolving in India?  How is the eSports market evolving vis-a-vis the global market?

The Gaming market is around 10% of the overall monitor market and it is increasing 30% year on year. ViewSonic will like to take 10% of its pie from the gaming monitor. Gaming is currently one of India's fastest-growing industries. What began as a purely entertainment endeavor, is now progressing as a multi-billion-dollar sector. Introduction of 5G internet speed will help the lag time and user can experience real time gaming.

The evolved technological introductions in gaming allow the players to enjoy an engaging, immersive gaming experience with opportunities for online interactions within the platform. Companies have pooled in talent and tech from faster IPS panels to great viewing angles and zero to minimum gaming lag to ensure a seamless experience.

What are some of the innovations that one can see taking place in the gaming and PC industry?

With the rise in demand in the recent years, the gaming and PC industry has been the center for innovation in terms of technology. With higher motion picture refresh time (MPRT), fast IPS VESA display, Immersive Curve, OLED panel and an ultrafast type C port, the advancement in this field has been top notch.

 Additionally, certifications like BLUR buster to eliminate lag, high dynamic ratio 400, premium sync, clubbing more than 1 monitor to have more immersive borderless gaming experience as well as the portability for the gaming monitors have also made it to the list of upgraded features.

How profitable is the gaming market for the channel? What kind of value addition can they go for while pitching to customers?

Gaming is a knowledge-based market; the more the channel is aware of the product, the more he can explain the product to the customer. A partner can earn upto 20% margin if he can meet the requirement of the customer. Channel needs to identify the type of gamer (Beginner, professional or PRO) and based on that, he needs to pitch the right product (Hardware; software or gaming title).