Videocon Edge aims to achieve 12% market share of Enterprise Communication market

Videocon Edge has revealed its plan for the financial year 2017-18. With a top-line revenue target of Rs.195 crore, Videocon Edge is targeting approximately 12% of total Enterprise Communication market.

The enterprise communication segment comprises of A2P (Application to person) SMS, OBD/IVR (Outbound dialler/Interactive Voice response), and other cloud-based solutions including Missed call and short/long-code solutions. Widely used by BFSI (Banking, Financial Services and Insurance), E-Commerce, Retail, Media & Entertainment, Tourism, Wellness, Educational and Government sector, etc for both transactional and promotional messages for their customers.

Arvind Bali, CEO, Videocon Telecom, said, “Looking at the potential of the market, we had set up the Enterprise communication solutions vertical last year. The vertical has done fairly well last year, created a good funnel of Enterprise and Government sector customers. The Enterprise Communication solutions market is estimated to be approximately Rs.1,600 crore and considering we are a recent entrant in the market, we are targeting a fair market share of 12%, i.e. Rs.195 crore this financial year.”

With approximately Rs.1,400 crore, which is 82% of the market size, the Enterprise communication market is dominated by A2P SMS. This old, yet effective tool in the mobile telephony, still stands strong despite the fast evolution of technology from 2G to 3G to 4G.

From its once most important use for P2P (peer to peer), SMS has now transformed into a newer role of A2P (Application to person) messaging. While the P2P messaging has witnessed a decline in the wake of data led applications that offer a better experience to users, yet the universal and ubiquitous service has found a new use. The A2P SMS market is projected to be over 180 billion SMSes in the year which is a 6% growth over the last year.

“We aspire to be the first choice of businesses and brands using the service, and desire to be among the top three players by 2020. We will be providing various industry-first solutions to our customers including beacons for proximity marketing and chatbots, etc to create differentiation and value addition to our Corp Customers," Bali added