Videocon aims Rs. 1658 cr in FY 17-18, to foray into Smartphone accessories market

Videocon Telecom is ready to consolidate its topline revenue of INR 1658 Cr in the current financial year i.e. 2017-18 from its existing, newly setup and upcoming business lines.

“Among the company’s existing business lines is its Broadband & FTTH business in Punjab, Haryana & Himachal Pradesh. The company is the market leader in Punjab and aims to maintain its revenue & customer market share (RMS & CMS). Videocon plans to expand its footprint in the circle by adding another 15% fibre this year in addition to its existing 6000 KM fibre. “Maintaining our leadership position in Punjab, we aspire to increase our RMS from by another 4% by 2020”, said Arvind Bali, CEO, Videocon Telecom on the development and growth of business .

Videocon also provides B2B Enterprise Communication solutions under the brand name of ‘Videocon Edge’. The vertical is engaged in providing Enterprise communication solutions including Bulk SMS, OBD(out bound dialer)/IVR (interactive voice response), Toll Free Solution, Shortcode and Longcode solution etc. “Looking the potential of the market, we had setup the Enterprise communication solutions vertical last year. The vertical has done fairly well last year, created a good funnel of Enterprise and Govt sector customers. The Enterprise Communication solutions market is estimated to be approximately 1600 Cr, and considering we are a recent entrant in the market, we are targeting a fair market share this financial year. Our ambition is to be among the Top 3 players in the market by 2020’. We will be providing various industry first solutions to our customers including beacons for proximity marketing and chatbots etc. to create differentiation and value addition to our corporate customers.” commented Arvind Bali.

The company will be focusing on the fast growing Security and Surveillance business. The security and surveillance market is a 3500 Cr market and expected to grow by a CAGR of 20% year on year. Videocon has been undertaking many security and surveillance projects for Government bodies and enterprises including IP based CCTV solutions, Access control solutions, Scanners etc. “We are expanding our geographical reach this year to undertake more such projects across the country. Other than the large projects, we will also be focusing on the fast growing retail CCTV market which is expected to be approximately 25% to 30% of the overall Video surveillance market. We will soon roll out our own CCTV brand to address this fast growing segment.” he added further.

Videocon is also venturing in the Smartphone accessories market and will offer range of products including Smart-watches, Smart-bands, Bluetooth headphones & speakers, power-banks, earphones, chargers, cables etc. “Smartphone accessories market is an approx Rs 8000 Cr market in India, and likely to grow by 20% YoY. We are quite excited about this new venture. Stay tuned for more updates” added Arvind Bali.

He concluded, ‘Our tower business although is small, but is profitable. Our focus this year will be to sweat the assest by increasing tenancy on our existing towers and diligently add new towers considering tenancy the potential’.

Tags: Videocon, Smartphone accessories market, Videocon Telecom,  B2B Enterprise Communication solutions, Videocon Edge, Arvind Bali Videocon, Smartphone accessories market